Key Takeaways from LEAD 2025: Access, Trust & AI in Advertising
The LEAD 2025 summit was a powerful reminder of the UK advertising industry’s scale, influence, and responsibility in shaping the future. From ensuring access to talent, maintaining trust in an era of misinformation, and leveraging AI to fuel creativity and facilitate efficiency, the conversations were rich with insight. Here are three key themes from the […]
A Day in the Life of Maddy: Mastering Internal Movements with Purpose
Our Account Director, Maddy Buchanan, recently made a significant internal move within the company, having started in the Enabler team in 2020, Maddy officially moved to one of our client teams last May. With a personality as vibrant as her wardrobe and a well-thought-out transition plan, Maddy has perfectly settled into her role. Whether she’s […]
A Day in the Life of Jane Power: Navigating Independent vs. Big Network Agencies
Jane Power is one of a number of new additions to the Medialab team in 2024, joining as a Client Managing Director in June. With experience across both independent and big network agencies, we first asked Jane what sets independent apart from network agencies. Jane summarised the key differences in three Ps – proximity, pace, […]
Medialab Appoints New Head of Planning from IPG
As seen in Campaign Magazine. Jess Talbot is one of two new recruits Medialab has added to grow its team. Jess Talbot, former communications design director at IPG’s Initiative, has been appointed head of planning at independent media agency Medialab. Taking up a new role for the company, Talbot will report to Medialab managing director […]
Focus on Effectiveness to benefit from the evolving Video landscape
Medialab’s response to Ofcom’s Media Nations Report, 2023. There are many headlines emanating from Ofcom’s latest Communication Report, mostly centered around declining viewing of Broadcast / Linear TV from older audiences. On the back of ITV’s challenging H1 results last week it makes for difficult reading in some parts. What is not surprising to see […]
Alzheimer’s Society Partners Up With ECB
In a first-time partnership, Alzheimer’s Society and ECB teamed up on the 3rd day of the final men’s Ashes test last Saturday to raise essential awareness of the devasting disease. Kicking off the test England’s players swapped shirts, each wearing a different player’s name on their back. An action which serves as a clear reminder […]
Time for brands to WiseUp! and get ads right for over 55s
In February, I welcomed ITV and System1 to Medialab to present findings from their research ‘WiseUp! Getting ads right for over 55s’. The session showcased in-depth analysis of 2021’s top 1,000 ads by media spend, highlighting under-representation of over 55s, and the themes within the advertising that attract or repel over 55 viewers. That over […]
Supporting Mental Health for a Culturally Diverse Workplace
On Tuesday evening, Medialab hosted a panel discussion in collaboration with Media for All (MEFA), on how to build mental health support for a culturally diverse workplace. What ensued was a thoroughly engaging and interactive session where we detangled how mental health is considered in different cultures and the negative impact of mental health support […]
Medialab invests in an abundance of talent
Having experienced another strong year of growth, Medialab has bolstered the team with a series of key hires, highlighting an ongoing commitment to investing in their talent and digital product offering. This growth is evidenced by the two consecutive years of being the fastest growing media agency (Source: Nielsen). In the last year alone, 15 […]
RNLI partners with Medialab
The Royal National Lifeboat Institution (RNLI), the charity that saves lives at sea, has appointed Medialab as its independent data marketing partner. Medialab will work collaboratively with RNLI to promote all of their services and initiatives, enhancing their awareness, relevance and engagement, leading to higher advocacy and sustainable income streams. Medialab will look after all […]
