Google Marketing Live 2024: Everything you need to know
This week, I attended Google Marketing Live, an event which showcased Google’s newest Ads innovations. Google Marketing Live 2024 saw over 30 new products and feature announcements across the Google Product Stack – Performance Max, Search, Demand Gen, YouTube and Measurement. Here is a quick summary of everything you need to know: Performance Max […]
Medialab Grow Their Digital & Data Team
After a strong year for Medialab, and having been the fastest growing company for a second year running in the Campaign School Report of the top 50 businesses ranked by media billings, Medialab have appointed two new roles as they invest in their digital and data offering. Moving from his previous role within the company […]
National Trust launches #EveryoneNeedsNature
Yesterday, the National Trust launched #EveryoneNeedsNature; an appeal to raise awareness of how connection to nature enriches lives and how vital it is to preserve and protect nature and wildlife, and to raise funds for nature conservation. The six week campaign follows the bold ambitions set out by the Trust to mark its 125th anniversary […]
RNLI partners with Medialab
The Royal National Lifeboat Institution (RNLI), the charity that saves lives at sea, has appointed Medialab as its independent data marketing partner. Medialab will work collaboratively with RNLI to promote all of their services and initiatives, enhancing their awareness, relevance and engagement, leading to higher advocacy and sustainable income streams. Medialab will look after all […]
Medialab wins at the Performance Marketing Awards
We are incredibly proud to announce that Medialab have won the Best Travel, Leisure & Lifestyle category with National Trust, and were Highly Commended as the Most Effective Agency at this year’s Performance Marketing Awards. These sits alongside a shortlisted entry for Macmillan for the Best Use of Data category, and for our data marketing […]
Medialab invests in talent for growth
Following a year of strong growth in 2019, we have been investing in talent to support and strengthen our data marketing partnership capabilities. The creation of an integrated data and performance leadership team, with several new hires, and a new addition to the board reaffirms our commitment to growth in 2020 and beyond. We are […]