Medialab Grow Their Digital & Data Team

Medialab Grow Their Digital & Data Team

After a strong year for Medialab, and having been the fastest growing company for a second year running in the Campaign School Report of the top 50 businesses ranked by media billings, Medialab have appointed two new roles as they invest in their digital and data offering. Moving from his previous role within the company as Chief Planning Officer, Will Davis now steps into a new role as Chief Data Officer. Medialab have also appointed former Performics Performance Business Director, Eleanor Hill, as their Director of Digital Performance, in another newly created position.

As Chief Data Officer, Will Davis will continue to develop and lead Medialab’s data service, product and expertise, as well as their data marketing platform, Apollo. Apollo sits at the heart of how Medialab help their partners gain and grow valuable customers, by maximising the effectiveness of campaigns. Since joining Will has been instrumental in building the Medialab data driven planning proposition, which has led to major client wins and significant year on year growth. The appointment reinvigorates Medialab’s commitment to continued growth within the industry, that is built upon a data centric approach.

Also supporting this approach is new Director of Digital Performance, Eleanor Hill. Eleanor will play a vital leadership role in accelerating and broadening the significant digital capability within the business. Eleanor brings incredibly strong digital marketing, media and operations experience, spanning a successful career at specialist digital performance and search agency, Periscopix (that evolved into Merkle), Performics, and Zenith, where she led some of the largest performance clients including Next, Aviva, Toyota, Oracle (EMEA), RBS and EntertainmentOne. Most recently Eleanor led the marketing, media and commerce propositions for Low Profile, the business owned by one of the ‘Dragons’ on Dragons Den, Touker Suleyman.

Commenting on the appointments Chief Executive Officer, Marcus Orme, said, “Introducing the role of Chief Data Officer with Will taking this on is incredibly exciting. It says a lot about the strategic direction of Medialab, for which we have the fullest confidence in Will to spearhead. We are also incredibly lucky to have Eleanor join the Medialab team – her deep technical knowledge and absolute commitment to collaboration and building client relationships will be an invaluable asset.”

Top Articles

Our Account Manager, Amy

Amy joined Medialab earlier this year and has taken her role as Account Manager by storm, she has...

Emma Sleep settles into improved partnership with Medialab

Emma Sleep, the multi award-winning sleep brand have furthered their partnership with Medialab Group. Following a competitive pitch...

Medialab Wins Gold Award in Mind's Workplace Wellbeing Index

Medialab are proud to be recognised by Mental Health Charity, Mind, in achieving their highest accolade of ‘Gold...

Our Account Executive, Ummiya

Ummiya joined Medialab last year from our Bootcamp training scheme, and she has since gone on to work...

Medialab Highly Commended at the PMA

We are immensely proud to announce that Medialab have been Highly Commended in both Best Brand Engagement Campaign...

Alzheimer's Society Launches Dementia Action Week

Today, Alzheimer’s Society launches the campaign for Dementia Action Week (DAW) 2022. At the heart of the campaign...