Medialab’s Response to Ofcom’s Media Nations Report 2024
Ofcom’s Media Nations Report is always a fascinating read and their analysis is second to none. The fragmentation within TV that has been evolving over the last few years shows no signs of decline, but it would seem we are now in a relative period of stability. Given the depth of analysis within the […]
Medialab Data Works: How Data-Driven Linear TV Triumphed During the Euros
As the nation recovered from the Euros 2024 final, Medialab analysed the TV data behind the tournament. Here, we reflect on whether the tournament proved successful for advertisers and ITV, or if it mirrored the disappointment felt by England fans during the final weekend. This was the second successive Euros final that England reached, making […]
Google Marketing Live 2024: Everything you need to know
This week, I attended Google Marketing Live, an event which showcased Google’s newest Ads innovations. Google Marketing Live 2024 saw over 30 new products and feature announcements across the Google Product Stack – Performance Max, Search, Demand Gen, YouTube and Measurement. Here is a quick summary of everything you need to know: Performance Max […]
TV in 2024: A Story of Adaptation, Innovation and the Quest for Relevance
TV had its fair share of bad press in 2023. Particular lowlights included a rather tepid Ofcom Media Nations report, a since revoked article from Grace Kite on Marketing Week about the rising cost of TV and finally the year ending with the Guardian reporting a doom and gloom story about the slump in Christmas […]
Medialab Highly Commended at the PMA
We are immensely proud to announce that Medialab have been Highly Commended in both Best Brand Engagement Campaign Category for our work with the National Trust, and for Best Performance Marketing Agency at the Performance Marketing Awards. At Medialab we pride ourselves on our commitment to performance and delivering transformative data driven solutions for our […]
Medialab awarded CPD Gold Accreditation
For a 3rd consecutive year, Medialab have been awarded Gold accreditation from the IPA, showcasing our commitment to values-based professional development. During the submission process, the IPA asserted that ‘Medialab displays real clarity of vision, where staff clearly feel valued and included in the business, and CPD is used to look to the future’. According […]
Tracking users in an iOS 14.5 world
Last year on April 26th, after much anticipation, debate and delay, Apple rolled out the release of iOS 14.5, unleashing a swathe of defaults for internet privacy that would have a significant impact on the way digital advertisers can operate and track users. The update required all Apple apps to introduce a new “prompt” asking […]
Medialab July Trends Tracker
What will we think when we look back on July? Will it herald the end of life with COVID-19, or the start of a new period of instability? Government support for the CJRS begins to unwind this month, with many hundreds of thousands still on furlough. The government will lift all lockdown restrictions on 19th […]
Medialab win at the Performance Marketing Awards
We are incredibly proud to announce that Medialab have won the Best Data-Led Campaign category with Guide Dogs, and were finalists in the Most Effective Agency category at this year’s Performance Marketing Awards. These awards are reflective of Medialab’s commitment to delivering transformative results for our client. Commenting on the Best-Led Campaign win, the […]
Medialab May Trends Tracker
Welcome to Medialab’s May Trends Tracker. Notwithstanding the threat of variant B.1.617.2, it feels good to take a tentative step towards recovery. The vaccine programme is working, the government’s four tests for Step 3 easing of restrictions have been met and, as of Monday, bars, museums, and cinemas can re-open for indoor business. With each […]