We are incredibly proud to announce that Medialab have won the Best Data-Led Campaign category with Guide Dogs, and were finalists in the Most Effective Agency category at this year’s Performance Marketing Awards.
These awards are reflective of Medialab’s commitment to delivering transformative results for our client. Commenting on the Best-Led Campaign win, the Performance Marketing Awards judges said, “A truly excellent success story. Moving significant budget from face-to-face into other channels could have resulted in burned media spend. Instead, using data and the insightful Apollo platform to optimise marketing costs across TV, search and social, turned an extremely challenging situation on its head”.