Medialab Group are thrilled to announce that we have been awarded Gold accreditation from the IPA for the second year running, recognising our commitment to continuous professional development.

As part of feedback on the submission, the IPA stated that Medialab presented ‘an exemplary submission that makes the case clearly whilst being an illuminating and inspiring read’ and noted our ‘impressive use of technology and data to deliver success for clients and employees in a turbulent, challenging year.’

According to the IPA, member agencies who receive the accolade ‘demonstrate a genuine culture of learning; bettering the professionalism, development and reputation of the industry, enhancing clients’ brands and agencies’ worth as a result.’

Commenting on the achievement, Marcus Orme, Chief Executive Officer at Medialab, said ‘We pride ourselves on professional development for all staff here at Medialab, so this is great news for us to be recognised by our industry body. We adopt a Kaizen approach of gradual but continuous improvement and our efforts in promoting a learning culture have been of increasing importance, especially over the last year as we have all adjusted to remote working. This accreditation is testament to the team and something we are very proud of. We want all staff to be able to fulfil their potential and flourish, and so our commitment to development will always continue.’