Alzheimer’s Society Partners Up With ECB
In a first-time partnership, Alzheimer’s Society and ECB teamed up on the 3rd day of the final men’s Ashes test last Saturday to raise essential awareness of the devasting disease. Kicking off the test England’s players swapped shirts, each wearing a different player’s name on their back. An action which serves as a clear reminder […]
Time for brands to WiseUp! and get ads right for over 55s
In February, I welcomed ITV and System1 to Medialab to present findings from their research ‘WiseUp! Getting ads right for over 55s’. The session showcased in-depth analysis of 2021’s top 1,000 ads by media spend, highlighting under-representation of over 55s, and the themes within the advertising that attract or repel over 55 viewers. That over […]
Supporting Mental Health for a Culturally Diverse Workplace
On Tuesday evening, Medialab hosted a panel discussion in collaboration with Media for All (MEFA), on how to build mental health support for a culturally diverse workplace. What ensued was a thoroughly engaging and interactive session where we detangled how mental health is considered in different cultures and the negative impact of mental health support […]