Q2 Charity Insight Report
Welcome to Medialab’s latest charity sector overview, produced by our Marketing Effectiveness team to help our partners navigate the evolving industry landscape and inform smart investment decisions. The second quarter of 2026 unfolded against a complex backdrop, with much of the same socioeconomic impact of the first quarter of the year – ongoing cost-of-living pressures […]
Alzheimer’s Society Extends Strategic Media Partnership with Medialab
Alzheimer’s Society has extended its partnership with Medialab for an additional three years, building on a relationship that spans more than a decade. The contract renewal follows a highly successful long-term collaboration focused on driving marketing effectiveness and delivering significant outcomes for the brand. Since its appointment of Medialab in 2014, Alzheimer’s Society has significantly […]
Médecins Sans Frontières appoints Medialab to media account
Medical humanitarian charity Médecins Sans Frontières UK has appointed independent media agency Medialab as its media agency after a competitive review. The process was handled by The Aperto Partnership, and sees Medialab take on the full, integrated media scope of MSF UK from incumbent agency MI Media. Medialab’s remit encompasses strategic leadership, brand and performance […]
Q1 Charity Insight Report
The first quarter of 2026 has been characterised by a complex global and domestic backdrop. Internationally, the onset of the Iran War has introduced new layers of economic and social uncertainty. Closer to home, the UK has faced a “perfect storm” of challenges: Storm Chandra brought significant flooding to the South-West, while rising energy bills […]
Charity sector Q4 2025: Key takeouts and what they mean for charities
Q4 2025 offered plenty of reasons for optimism across the charity sector. Despite ongoing economic pressures, the final months of the year highlighted clear signs of resilience – from rising audience consideration to the growing impact of sustained investment. As we move into 2026, these learnings are already shaping brighter opportunities. Beneath the caution, momentum […]
Find a Fresh Escape with National Trust’s New Brand Campaign, “Space to Feel”
This week, National Trust launched its new brand campaign, “Space to Feel,” a campaign crafted to echo the charity’s commitment to creating spaces where everyone can escape and find emotional release. The campaign targets young, urban audiences, promoting the National Trust as a welcoming space, away from busy city life. Here at Medialab, we’ve worked […]
Happy 200th Birthday to the RNLI – a Blog Which Might Just Save Your Life.
Back in 2020 I was told that we had the opportunity to work with the RNLI. They had very ambitious growth plans. It’s worth remembering that during this time it was also illegal to walk around outside for longer than 15 minutes, so the thought of working with one the UK’s most cherished charities and […]
Medialab Appoints New Head of Charity
As seen in NewDigitalAge. Independent media agency and charity specialist, Medialab, has promoted Alf Cowan to the newly created role of Head of Charity. Cowan joined Medialab 8 years ago as a charity specialist, bringing his wealth of experience from his time in-house at Friends of the Earth and leading fundraising acquisition at Shelter. Alf […]
Medialab Wins Save the Children UK’s Media Account
As seen in Campaign Magazine. Independent media agency Medialab has picked up the planning and buying account for Save the Children UK following a competitive review managed by The Aperto Partnership. EssenceMediacom North was the incumbent on the account, having won it in 2019 following a five-month pitch process when the charity consolidated its accounts […]
Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth
A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]
