Happy 200th Birthday to the RNLI – a Blog Which Might Just Save Your Life.

Back in 2020 I was told that we had the opportunity to work with the RNLI. They had very ambitious growth plans. It’s worth remembering that during this time it was also illegal to walk around outside for longer than 15 minutes, so the thought of working with one the UK’s most cherished charities and […]

Medialab Appoints New Head of Charity

As seen in NewDigitalAge.   Independent media agency and charity specialist, Medialab, has promoted Alf Cowan to the newly created role of Head of Charity. Cowan joined Medialab 8 years ago as a charity specialist, bringing his wealth of experience from his time in-house at Friends of the Earth and leading fundraising acquisition at Shelter. Alf […]

Medialab Wins Save the Children UK’s Media Account

As seen in Campaign Magazine.   Independent media agency Medialab has picked up the planning and buying account for Save the Children UK following a competitive review managed by The Aperto Partnership. EssenceMediacom North was the incumbent on the account, having won it in 2019 following a five-month pitch process when the charity consolidated its accounts […]

Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth

A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]

Our Managing Director, Alex

PRE-MORNING When I’m in the office it’s a 6 am wake-up call and with four children, I have become very used to early morning rises. However, there are two things I highly recommend that make sure I wake up well; a Lumie Lamp, which replicates a sunrise even in the darkest of winter mornings (and […]

Our Bootcampers, Adelphi, Beth, Hannah and Molly

In this edition, we chatted with four of our nine 2022 Bootcamp cohort, Hannah, Adelphi, Molly and Beth, as they’ve just completed their final week of training and have become fully-fledged Account Executives. We explore what brought them to Medialab, the training programme they’ve undertaken, and their highlights over the last six weeks. MORNINGS We […]

Navigating the Big Squeeze

Audience habits are changing as people seek to navigate rising costs. We have entered a period of significant flux. Medialab is determined to help our clients and partners stay on the right side of this flux, understanding and responding to changing behaviours as people seek to get more for their money. A first step is […]

Our Chief Executive Officer, Marcus

Marcus, Medialab’s Chief Executive Officer, shares what a typical day looks like for an independent media agency’s CEO. PRE-MORNING I have an early start today, waking up at 6 am to drive my son to school. It’s roughly a 2-hour round trip, so it’s quality time to catch up, where I hope to get a […]

Our Account Manager, Sharmin

Sharmin joined Medialab over a year ago and has been the main contact for all things PPC. She is responsible for the making sure campaigns involving PPC are running smoothly and are optimised. PRE-MORNING I wake up between 7.30 and 8am, then get my little brother ready for school before getting the Victoria line into […]

How to Navigate the Cookieless World

Google has once again pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. Google have realised that their original timelines were unrealistic amidst consistent challenging feedback from government, developers, and advertisers over a lack […]