The Insert Lounge, the global B2B insert media sampling and swapping platform, has been acquired by Medialab Group.
The Insert Lounge, founded in 2015, provides an online platform for brands to view hundreds of different third party media advertising opportunities and then reciprocate their own media space with other members. With over 200 companies signed up to the platform, the Insert Lounge provides a great opportunity to ensure ongoing customer acquisition, brand promotion and access to partners looking to swap Insert, print and digital media opportunities.
Medialab, the data driven media sales and planning agency, has over 20 years’ experience within the Media Sales and Planning sector. They currently manage one of the largest Insert Media portfolio’s in the UK and also specialise in a data driven approach to multi-channel media including digital, TV, door drops and out of home.
Medialab will continue to run The Insert Lounge under the same name, providing members with a one-stop shop to help them find and fill media space quickly and cost-effectively while also opening up partnership opportunities with fellow members.
Joe Davis, founder of The Insert Lounge said “I am really proud to have built The Insert Lounge into a really useful hub for members to find media opportunities that aren’t necessarily available on the open market. Medialab are leaders in the field of Insert and multi-channel media sales and am excited to see them take this onto the next level.”
John Warner, Head of Media Sales at Medialab Group said “We’ve had clients use The Insert Lounge very successfully over the years and have seen how effective it is for sourcing excellent new media opportunities for advertisers. It’s a fantastic service, reflected by the 200 members who use it and we’re really excited to expand the opportunities available to members across all media channels and services.”
For more information on the Insert Lounge or to find out about other Media Sales opportunities, email Kimberley.Bates@medialabgroup.co.uk or John.Warner@medialabgroup.co.uk or call them on 0207 534 1771.