Forthglade, the leading UK producer and seller of natural pet food, has appointed Medialab as its independent data marketing partner.

Forthglade have experienced substantial growth across all channels throughout 2020 with significant success across key ecommerce platforms and Medialab will support them in continuing to drive customer acquisition as well as supporting longer term brand building through a multi-platform media strategy from November.

Commenting on the partnership, Patrick Horton, Director at Forthglade, said, ‘We are very excited to begin on this journey with Medialab. Choosing a new partner during lockdown was an interesting process. We were very impressed with their breadth of experience with a diverse range of client partners, amongst others, the National Trust, and their ability to create a great working relationship very quickly without us ever meeting face to face.”

Marcus Orme, CEO at Medialab, commented, “We are incredibly excited to be working with Forthglade; a business whose values are aligned with our own and who have ambitious targets. It’s a fantastic time to be partnering Forthglade and supporting them in their journey of growth; and with our approach grounded in data and insights and with a love of dogs across the business, we look forward to helping them grow valuable customers.”

This appointment by Forthglade continues Medialab’s momentum in developing new client partnerships, following on the back of recent announcements around Sunlife, RNLI, and Alzheimer’s Society.