Find a Fresh Escape with National Trust’s New Brand Campaign, “Space to Feel”

This week, National Trust launched its new brand campaign, “Space to Feel,” a campaign crafted to echo the charity’s commitment to creating spaces where everyone can escape and find emotional release. The campaign targets young, urban audiences, promoting the National Trust as a welcoming space, away from busy city life. Here at Medialab, we’ve worked […]

Championing Mental Health: How Medialab Group Leads by Example

This Mental Health Awareness Week, I am proud to share that Medialab have attained the IPA People First Promise badge of honour. This is a new accolade from the IPA recognising  companies that are actively investing in, and engaging with, the mental health and wellbeing of their people. At Medialab we’ve always focused heavily on […]

Medialab Fills Newly Created Role of Strategy Director

As seen in Campaign Magazine.   Harry Darlington has been hired in the newly-created role of strategy director at independent agency Medialab with immediate effect. Joining integration director Nick Parker, and head of planning Jess Talbot, who started in November last year, Darlington’s remit will be to lead the strategic direction of several Medialab clients, helping to […]

Happy 200th Birthday to the RNLI – a Blog Which Might Just Save Your Life.

Back in 2020 I was told that we had the opportunity to work with the RNLI. They had very ambitious growth plans. It’s worth remembering that during this time it was also illegal to walk around outside for longer than 15 minutes, so the thought of working with one the UK’s most cherished charities and […]

Medialab Has Been Named a 2024 Google Premier Partner

Medialab Group, the UK’s leading independent media agency, has today been awarded Google Premier Partner Status placing within the top 3% of Google’s partner agencies globally. Each February, Google recognises the achievements of top-performing digital marketing partners across the globe. Medialab Group has been named a 2024 Premier Partner, which means: We are among the […]

Medialab Appoints New Head of Charity

As seen in NewDigitalAge.   Independent media agency and charity specialist, Medialab, has promoted Alf Cowan to the newly created role of Head of Charity. Cowan joined Medialab 8 years ago as a charity specialist, bringing his wealth of experience from his time in-house at Friends of the Earth and leading fundraising acquisition at Shelter. Alf […]

Medialab Wins Save the Children UK’s Media Account

As seen in Campaign Magazine.   Independent media agency Medialab has picked up the planning and buying account for Save the Children UK following a competitive review managed by The Aperto Partnership. EssenceMediacom North was the incumbent on the account, having won it in 2019 following a five-month pitch process when the charity consolidated its accounts […]

Medialab Appoints Director of Advanced TV from Starcom

As seen in New Digital Age and Campaign Magazine.   The UK’s leading independent media agency, Medialab, has appointed Jon Manning as its Director of Advanced TV.  Previously Client Investment Director at Publicis-owned Starcom, Manning is responsible for helping Medialab’s clients navigate through the increasingly fragmented and complex world of Connected TV including BVOD, SVOD, […]

Medialab Appoints New Head of Planning from IPG

As seen in Campaign Magazine. Jess Talbot is one of two new recruits Medialab has added to grow its team. Jess Talbot, former communications design director at IPG’s Initiative, has been appointed head of planning at independent media agency Medialab. Taking up a new role for the company, Talbot will report to Medialab managing director […]

Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth

A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]