When TV turned upside down
It has been a whiplash couple of weeks in TV, with attention veering from one breaking story to another. As the dust starts to settle, there is finally room to digest one of the biggest surprises. And no, it isn’t the unexpected viewing triumph of The Celebrity Traitors over the Lionesses’ Euro win. News that ITV is in preliminary talks with […]
Sustainable Media Planning: Separating fact from fiction
Sustainability has become central to corporate strategies across sectors, yet in media planning, it is often an afterthought. Misinformation, outdated measurement tools, and surface-level initiatives can derail good intentions. To drive real impact, brands and agencies must reframe the conversation and embed sustainability as a strategic imperative – starting with how we plan and buy […]
The Celebrity Traitors shows that when TV plays the game, we all watch
As featured in The Media Leader. This time last month, if I’d told you the sound of Celia Imrie farting would be rejoiced in living rooms up and down the country, you wouldn’t have believed me. But such has been the lure of The Celebrity Traitors – with an average of 12.6m viewers across the first eight […]
WWF appoints media agency following competitive review
As covered in Campaign UK. WWF has appointed Medialab as its UK media planning and buying agency following a competitive pitch process. Incumbent Carat UK also pitched for the account. Medialab has been working with the conservation charity since 2021, managing the media strategy, planning and buying for WWF’s events and fundraising initiatives. The independent […]
Go Big or Go Home
For more information about our ‘Go Big or Go Home’ presentation at the IPA Effectiveness Conference, 2025, register below.
Loveholidays appoints Medialab to media account
As featured on Campaign, Loveholidays has appointed Medialab as its media planning and buying agency. We will be responsible for all brand media strategy, planning and buying, with a remit to increase awareness and consideration of loveholidays among audiences seeking smarter, more flexible ways to book their perfect getaway. The online travel agent’s growth has […]
Medialab Retains IPA Effectiveness Accreditation Until 2027
We’re proud to announce that Medialab has once again been awarded the prestigious IPA Effectiveness Accreditation – a biannual recognition of agencies that place business effectiveness at the heart of their culture. As one of the original 19 agencies to receive the accreditation at its launch in 2021, we’ve successfully retained it ever since (one […]
IG Group appoints Medialab to UK media planning and buying account
As featured on Campaign, Medialab has been appointed as trading platform, IG’s, UK media planning and buying agency, following a competitive process Medialab will be responsible for all of the brand’s offline and digital media strategy working alongside IG’s in-house digital performance team. Its remit is to reposition IG and increase brand awareness and consideration […]
A Day in the Life of our Lead Analytics Engineer
Andy is Medialab’s Lead Analytics Engineer and sits in our Data Analytics team within Apollo, our proprietary marketing intelligence platform, where he works on everything from ensuring smooth data operations first thing in the morning to shaping the future of our analytics capabilities alongside colleagues and clients. Andy takes us through a typical day. Pre-morning […]
Rathbones Group selects Medialab as its UK media agency
As featured on Campaign, Medialab has been appointed by wealth and asset management firm Rathbones Group, as its media planning and buying agency, following a competitive pitch process. It follows the firm’s rebrand and the launch of a new purpose: “Invest well. Live well,” a name change from Rathbone Brothers to Rathbones Group, and a refreshed […]
