Customer engagement in 2025: Focus on LTV and data literacy
From strategic misfocus to dataops, genAI and a renewed effort in personalisation – Medialab’s Mike Hall and Dotdigital’s Juliette Aiken give us their thoughts for the year ahead. As featured in Econsultancy. Just as the past couple of years have seen many brands, including pureplay digital businesses, seek a balance between their brand and performance […]
100 Marketing Mix Models – A Milestone Worth Celebrating!
Our rapidly growing Marketing Effectiveness team have reached a new milestone in 2024, developing and delivering their 100th charity-specific marketing mix model (MMM) in a single year. This is a whopping 60% more year-on-year (and this is only one sector we cover!) This model count represents our dedication and experience in the charity space, with […]
With data-driven digital, every day is Black Friday
As another Black Friday draws to a close, businesses up and down the country are reflecting on how they performed over one of the year’s busiest shopping weekends, however this fixation on seasonal spikes can often come at the expense of long-term growth. Today I will be sharing why we at Medialab believe that while […]
How Laithwaites proved the case for brand building in a 55-year-old business
Article first appeared in Marketing Week, written by Niamh Carroll. After a post-pandemic slowdown in sales, Laithwaites used a regional testing approach to prove the case for brand building in a business that had been largely focused on direct selling. Very few brands have the luxury of huge budgets or decades of brand advertising to […]
An Argument Against Post-Budget Marketing Pessimism
After a challenging year marked by economic uncertainty, the latest budget has set the stage for a fresh narrative of growth and opportunity. With nearly £100 billion earmarked for productivity-boosting investments, marketers have a unique chance to align their strategies with an optimistic future. By tapping into resilient audience segments and leveraging a renewed focus […]
Medialab Data Works: Consider This…
In the worlds of media, entertainment and commerce, we have entered an ‘age of availability’. The wealth of choice and information afforded to consumers means that brands now need to fight harder (and smarter) to gain share of voice and share of consumers’ wallets. Pair this with the proliferation and fragmentation of the media landscape […]
What Ofcom’s Licence Renewal Means for Channel 4
Ofcom’s renewal of Channel 4’s public service broadcast licence for the next decade couldn’t have come at a more pivotal time for the broadcaster. With the growing dominance of native streamers like Netflix, Amazon Prime, and even YouTube as a free ad-supported (AVoD) competitor, the media landscape has fundamentally shifted. These platforms, which have the […]
Medialab Strikes Gold at the IPA Effectiveness Awards
At Medialab, ‘Data driven success’ is our proud tagline – it’s on the window as our people and clients walk into our office each day, reminding us what we’re there to deliver. Delivering effective campaigns, powered by data, is truly in our DNA, with an effectiveness culture at the heart of everything we do. Our […]
South Asian Heritage Month: Our Medialabbers Thoughts & Experiences
This South Asian Heritage Month, we have a wonderful opportunity to celebrate, commemorate, and educate ourselves about the rich and diverse contributions of South Asian communities to British society. The month is a tribute to the vibrant cultures, traditions, and histories that have significantly shaped our social, cultural, and economic landscape. This year’s theme, “Free […]
Maximising Effectiveness for Charities: A Guide to Marketing Mix Modelling
Maximising Effectiveness for Charities: A Guide to Marketing Mix Modelling. Marketing Mix Modelling (also known as MMM or econometrics) is a set of statistical analysis techniques applied to marketing or sales data to estimate the impact of various marketing activities. Or, as our clients put it – “it’s like seeing your marketing plan in 3D […]
