Brand Vs Performance? The answer lies in finding your formula for growth
What if the secret to real marketing effectiveness wasn’t choosing between brand or performance, but building a formula unique to your business? THE AGE-OLD DEBATE Brand vs Performance. An ongoing debate that has been widely discussed and written about in our industry over the last two decades… or perhaps even dating back to the 60s […]
Campaign UK’s Independent Agency of the Year
Winning Independent Media Agency of the Year during our 20th birthday year marks a truly special milestone in Medialab’s journey. To not only win but also be the only independent agency shortlisted in the Media Agency of the Year category, alongside global network giants, is something we’re immensely proud of. This is down to never […]
AdWeek Europe: What’s old is new again — and still essential.
Ad Week Europe reminded us that while technology races ahead and buzzwords come and go, the core ingredients of impactful advertising remain refreshingly consistent. Across standout talks and thought-provoking panels, three powerful themes emerged: the enduring value of human insight, the evolving dance between tech and emotion, and the urgent need for authentic inclusion. Our […]
C4 pairs up with Laithwaites Wine to launch social-first food and drink channel
This article was originally published in Campaign UK – here. Channel 4 has signed up Laithwaites Wine as the launch partner of its social-first food and drink channel, Channel 4 Served. The partnership with the wine retailer includes sponsorship across Channel 4 from today (1 April) covering food content such as Come Dine with Me, Jamie’s Recipes and Kitchen […]
Twenty Top Tips – how to thrive in the media industry!
As part of Medialab’s 20th birthday year, we wanted to write an article that reflects one of Medialab’s key values – We help people flourish. So, we turned to our greatest resource: our people. We asked 20 Medialabbers to share their top tips, insights, and pearls of wisdom on how to get into, and thrive […]
Celebrating Neurodiversity: A Message from Medialab’s Great Minds Community
Intro from Great Minds Board sponsor Will Davis At Great Minds, Medialab’s new Community for neurodivergent team members and allies, we believe that embracing different ways of thinking isn’t just important, it’s essential to doing the right thing and improving business results. That’s why we’re proud to celebrate Neurodiversity Celebration Week, a time to recognise […]
Driving Meaningful Change on International Women’s Day
At Medialab, we are committed to fostering an inclusive and equitable workplace where everyone can thrive. This International Women’s Day (IWD), we reflected on the 2025 theme, “Accelerate Action”. Our fantastic panel was made up of, Victoria Usher, CEO and Founder of GingerMay, a strategic marketing and PR consultancy, Kate Waters, Director of Client Strategy […]
International Women’s Day: Inclusivity Isn’t a Responsibility – It’s an Opportunity
International Women’s Day always brings a mix of inspiration and frustration for me. The uplifting stories we share, the collective energy we harness, and the undeniable surge of female empowerment are profoundly motivating. Yet, these feelings are often tempered by recurring challenges: the predictable question, “When is International Men’s Day?” (hint: it’s every day), the […]
20 Years in 20 Stories: from Bootcamp to Board
As part of Medialab’s 20th Birthday year, we have collected highlights, moments, and milestones that have formed parts of our history. Contributed by 20 team members – from Bootcamp to Board – here are their standout memories from the last 20 years A Culture of Growth and Opportunity Peggy Hung and Sophie Mundy, Media and […]
Key Takeaways from LEAD 2025: Access, Trust & AI in Advertising
The LEAD 2025 summit was a powerful reminder of the UK advertising industry’s scale, influence, and responsibility in shaping the future. From ensuring access to talent, maintaining trust in an era of misinformation, and leveraging AI to fuel creativity and facilitate efficiency, the conversations were rich with insight. Here are three key themes from the […]
