Médecins Sans Frontières appoints Medialab to media account
Medical humanitarian charity Médecins Sans Frontières UK has appointed independent media agency Medialab as its media agency after a competitive review. The process was handled by The Aperto Partnership, and sees Medialab take on the full, integrated media scope of MSF UK from incumbent agency MI Media. Medialab’s remit encompasses strategic leadership, brand and performance […]
Go Big or Go Home: How small thinking is killing advertising and what to do about it
Missed out on the Go Big or Go Home webinar? You can rewatch the full session in the link below. Hosted in partnership with WARC and the IPA, Will and Les presented some key insights that feature in their co-authored report. Just some of the key takeaways from the session were: Catch up on the […]
Q1 Charity Insight Report
The first quarter of 2026 has been characterised by a complex global and domestic backdrop. Internationally, the onset of the Iran War has introduced new layers of economic and social uncertainty. Closer to home, the UK has faced a “perfect storm” of challenges: Storm Chandra brought significant flooding to the South-West, while rising energy bills […]
A Day in the Life of Sam, our Senior AV Manager
In the rapidly evolving world of AV planning, each day brings something new for Sam our Senior AV Manager. From morning conversations with media owners to afternoons spent forecasting and supporting his team, this is a look into the routine that defines Sam’s day in the life at Medialab. Pre-morning: My mornings usually start off […]
How sporting events become cultural moments – and what UK planners can learn
As featured in The Drum. Twelve years ago, I wrote a piece for Campaign about the scale and value of a Super Bowl spot when the estimate for a 30-second spot was $4m, and the US viewership was 108m. Fast forward to 2026 and the same spot is fetching a price tag of $8m for an audience of 128m. […]
A Day in the Life of James – Our Senior Account Manager
In the fast-paced world of media planning, no two days are ever truly the same, but they do require the right rhythm to be successful. For James, the day is a calculated balance of deep-thinking analytical tasks and cross-team collaboration. From navigating the morning commute on the Northern Line to carving out afternoon windows for […]
Charity sector Q4 2025: Key takeouts and what they mean for charities
Q4 2025 offered plenty of reasons for optimism across the charity sector. Despite ongoing economic pressures, the final months of the year highlighted clear signs of resilience – from rising audience consideration to the growing impact of sustained investment. As we move into 2026, these learnings are already shaping brighter opportunities. Beneath the caution, momentum […]
Medialab appoints Mark Syal as Chief Product Officer
Mark Syal, ex-CPO at Brainlabs, will drive the agency’s product evolution and strategy. Medialab, the UK’s leading independent media agency, has today announced the appointment of Mark Syal as its new Chief Product Officer. Working closely across all teams within the agency, Syal will sharpen Medialab’s agency product vision, enhance digital product delivery at scale, […]
A Day in the Life of Charlie – Our Customer Data Strategist
With over 14 years’ experience working across multi-channel and multi-disciplinary marketing, Charlie’s career has been shaped by a consistent focus on how data can meaningfully improve customer experience. Joining Medialab marks a new chapter, bringing together that experience with a role centred on helping clients leverage that data in the right ways to transform their […]
Search isn’t broken: Why SEO still powers performance in the age of AI
With the increasing prevalence of answers in the SERP (Search Engine Results Page) and generative AI chatbots such as ChatGPT, the conversation has shifted from traditional SEO (Search Engine Optimisation) to new disciplines: (AEO) Answer Engine Optimisation and GEO (Generative Engine Optimisation). While some argue this represents a complete overhaul of everything SEO specialists have […]
