Striking double gold (again) at the IPA Effectiveness Awards
Alongside our brilliant client partner Alzheimer’s Society, and creative partner New Commercial Arts, our paper ‘How a Cultural Multiplier Generated the Short and Really Long-Term Income to Fight Dementia’ won double gold! Making the shortlist amongst just 20 other industry papers was already a source of huge pride for the teams, but to be one […]
National Trust reappoints Medialab as UK media planning and buying agency
Medialab, the UK’s leading independent media agency, has been reappointed by the National Trust as its media planning and buying agency following a competitive pitch process. Medialab will continue to handle media planning, buying and strategy for the National Trust’s media portfolio across both offline and digital channels, including TV, social, out-of-home, display, and influencer […]
Everest brings back iconic feather as part of major brand relaunch
Everest, one of Britain’s most recognised home improvement brands, today announces the launch of its new brand platform, Your Home Deserves The Best. At the heart of the campaign is the return of the iconic Everest feather, one of the most recognisable symbols in British advertising, reimagined for a new generation of homeowners. Developed in […]
Q2 Charity Insight Report
Welcome to Medialab’s latest charity sector overview, produced by our Marketing Effectiveness team to help our partners navigate the evolving industry landscape and inform smart investment decisions. The second quarter of 2026 unfolded against a complex backdrop, with much of the same socioeconomic impact of the first quarter of the year – ongoing cost-of-living pressures […]
Cinema First appoints Medialab as strategic media partner
Cinema First, the cross-industry body charged with the promotion and development of cinemagoing in the UK, has appointed Medialab as its media agency partner following a competitive review. Medialab’s remit will cover cross-channel media strategy, planning, and buying aimed at celebrating the nation’s love of the big screen and driving audience footfall to local cinemas. […]
Alzheimer’s Society Extends Strategic Media Partnership with Medialab
Alzheimer’s Society has extended its partnership with Medialab for an additional three years, building on a relationship that spans more than a decade. The contract renewal follows a highly successful long-term collaboration focused on driving marketing effectiveness and delivering significant outcomes for the brand. Since its appointment of Medialab in 2014, Alzheimer’s Society has significantly […]
Médecins Sans Frontières appoints Medialab to media account
Medical humanitarian charity Médecins Sans Frontières UK has appointed independent media agency Medialab as its media agency after a competitive review. The process was handled by The Aperto Partnership, and sees Medialab take on the full, integrated media scope of MSF UK from incumbent agency MI Media. Medialab’s remit encompasses strategic leadership, brand and performance […]
Go Big or Go Home: How small thinking is killing advertising and what to do about it
Missed out on the Go Big or Go Home webinar? You can rewatch the full session in the link below. Hosted in partnership with WARC and the IPA, Will and Les presented some key insights that feature in their co-authored report. Just some of the key takeaways from the session were: Catch up on the […]
Q1 Charity Insight Report
The first quarter of 2026 has been characterised by a complex global and domestic backdrop. Internationally, the onset of the Iran War has introduced new layers of economic and social uncertainty. Closer to home, the UK has faced a “perfect storm” of challenges: Storm Chandra brought significant flooding to the South-West, while rising energy bills […]
A Day in the Life of Sam, our Senior AV Manager
In the rapidly evolving world of AV planning, each day brings something new for Sam our Senior AV Manager. From morning conversations with media owners to afternoons spent forecasting and supporting his team, this is a look into the routine that defines Sam’s day in the life at Medialab. Pre-morning: My mornings usually start off […]
