Find a Fresh Escape with National Trust’s New Brand Campaign, “Space to Feel”

This week, National Trust launched its new brand campaign, “Space to Feel,” a campaign crafted to echo the charity’s commitment to creating spaces where everyone can escape and find emotional release. The campaign targets young, urban audiences, promoting the National Trust as a welcoming space, away from busy city life. Here at Media Lab, we’ve […]

Championing Mental Health: How Medialab Group Leads by Example

This Mental Health Awareness Week, I am proud to share that Medialab have attained the IPA People First Promise badge of honour. This is a new accolade from the IPA recognising  companies that are actively investing in, and engaging with, the mental health and wellbeing of their people. At Medialab we’ve always focused heavily on […]

Key Highlights from Medialab’s Q1 Charity Knowledge Share

To help keep our charity clients informed and regularly updated on the industry trends that impact their investment decisions, since Q4 2021 the Medialab data science team has been creating a quarterly Charity Landscape Knowledge pack. This features key trends and learnings across the sector, as well as topline implications/recommendations. Our Q1 2024 research is […]

Medialab Fills Newly Created Role of Strategy Director

As seen in Campaign Magazine.   Harry Darlington has been hired in the newly-created role of strategy director at independent agency Medialab with immediate effect. Joining integration director Nick Parker, and head of planning Jess Talbot, who started in November last year, Darlington’s remit will be to lead the strategic direction of several Medialab clients, helping to […]

5 Data Driven Tips to Help Supercharge Your Charity

Charities boast portfolios that are more diverse than almost any other kind of organisation, with creative content portraying an array of powerful emotions aimed at delivering short and long-term impact. But how do charities get the balance right? Our Head of Charity, Alf Cowan, shares his ‘5 Data Driven Tips To Help Supercharge Your Charity […]

Medialab Has Been Named a 2024 Google Premier Partner

Medialab Group, the UK’s leading independent media agency, has today been awarded Google Premier Partner Status placing within the top 3% of Google’s partner agencies globally. Each February, Google recognises the achievements of top-performing digital marketing partners across the globe. Medialab Group has been named a 2024 Premier Partner, which means: We are among the […]

TV in 2024: A Story of Adaptation, Innovation and the Quest for Relevance

TV had its fair share of bad press in 2023. Particular lowlights included a rather tepid Ofcom Media Nations report, a since revoked article from Grace Kite on Marketing Week about the rising cost of TV and finally the year ending with the Guardian reporting a doom and gloom story about the slump in Christmas […]

Medialab’s Take Aways from Bloomfest

Our Medialabbers had a fantastic time attending this year’s Bloomfest, an annual event hosted by Bloom to provide a network of incredible women the space to be ‘unapologetically themselves, find the motivation to reach higher, and lift each other up’. With a whole host of insightful workshops to attend, including 40+ speakers, facilitators, artists and […]

Medialab Appoints New Head of Charity

As seen in NewDigitalAge.   Independent media agency and charity specialist, Medialab, has promoted Alf Cowan to the newly created role of Head of Charity. Cowan joined Medialab 8 years ago as a charity specialist, bringing his wealth of experience from his time in-house at Friends of the Earth and leading fundraising acquisition at Shelter. Alf […]

Medialab Wins Save the Children UK’s Media Account

As seen in Campaign Magazine.   Independent media agency Medialab has picked up the planning and buying account for Save the Children UK following a competitive review managed by The Aperto Partnership. EssenceMediacom North was the incumbent on the account, having won it in 2019 following a five-month pitch process when the charity consolidated its accounts […]