Campaign UK’s Independent Agency of the Year
Winning Independent Media Agency of the Year during our 20th birthday year marks a truly special milestone in Medialab’s journey. To not only win but also be the only independent agency shortlisted in the Media Agency of the Year category, alongside global network giants, is something we’re immensely proud of. This is down to never […]
AdWeek Europe: What’s old is new again — and still essential.
Ad Week Europe reminded us that while technology races ahead and buzzwords come and go, the core ingredients of impactful advertising remain refreshingly consistent. Across standout talks and thought-provoking panels, three powerful themes emerged: the enduring value of human insight, the evolving dance between tech and emotion, and the urgent need for authentic inclusion. Our […]
C4 pairs up with Laithwaites Wine to launch social-first food and drink channel
This article was originally published in Campaign UK – here. Channel 4 has signed up Laithwaites Wine as the launch partner of its social-first food and drink channel, Channel 4 Served. The partnership with the wine retailer includes sponsorship across Channel 4 from today (1 April) covering food content such as Come Dine with Me, Jamie’s Recipes and Kitchen […]
Twenty Top Tips – how to thrive in the media industry!
As part of Medialab’s 20th birthday year, we wanted to write an article that reflects one of Medialab’s key values – We help people flourish. So, we turned to our greatest resource: our people. We asked 20 Medialabbers to share their top tips, insights, and pearls of wisdom on how to get into, and thrive […]
International Women’s Day: Inclusivity Isn’t a Responsibility – It’s an Opportunity
International Women’s Day always brings a mix of inspiration and frustration for me. The uplifting stories we share, the collective energy we harness, and the undeniable surge of female empowerment are profoundly motivating. Yet, these feelings are often tempered by recurring challenges: the predictable question, “When is International Men’s Day?” (hint: it’s every day), the […]
Medialab Data Works: Consider This…
In the worlds of media, entertainment and commerce, we have entered an ‘age of availability’. The wealth of choice and information afforded to consumers means that brands now need to fight harder (and smarter) to gain share of voice and share of consumers’ wallets. Pair this with the proliferation and fragmentation of the media landscape […]
What Ofcom’s Licence Renewal Means for Channel 4
Ofcom’s renewal of Channel 4’s public service broadcast licence for the next decade couldn’t have come at a more pivotal time for the broadcaster. With the growing dominance of native streamers like Netflix, Amazon Prime, and even YouTube as a free ad-supported (AVoD) competitor, the media landscape has fundamentally shifted. These platforms, which have the […]
Medialab Strikes Gold at the IPA Effectiveness Awards
At Medialab, ‘Data driven success’ is our proud tagline – it’s on the window as our people and clients walk into our office each day, reminding us what we’re there to deliver. Delivering effective campaigns, powered by data, is truly in our DNA, with an effectiveness culture at the heart of everything we do. Our […]
Medialab’s Response to Ofcom’s Media Nations Report 2024
Ofcom’s Media Nations Report is always a fascinating read and their analysis is second to none. The fragmentation within TV that has been evolving over the last few years shows no signs of decline, but it would seem we are now in a relative period of stability. Given the depth of analysis within the […]
Key Highlights from Medialab’s Q2 Charity Sector Insights Report
To ensure our charity clients remain informed and up-to-date with industry trends, the Medialab data science team has been producing a quarterly Charity Sector Insights Report since Q4 2021 – highlighting key trends and insights across the sector, alongside top-level implications and recommendations. Our Q2 2024 research is now live. For more information, get in […]
