Medialab’s Response to Ofcom’s Media Nations Report 2024
Ofcom’s Media Nations Report is always a fascinating read and their analysis is second to none. The fragmentation within TV that has been evolving over the last few years shows no signs of decline, but it would seem we are now in a relative period of stability. Given the depth of analysis within the […]
Key Highlights from Medialab’s Q2 Charity Sector Insights Report
To ensure our charity clients remain informed and up-to-date with industry trends, the Medialab data science team has been producing a quarterly Charity Sector Insights Report since Q4 2021 – highlighting key trends and insights across the sector, alongside top-level implications and recommendations. Our Q2 2024 research is now live. For more information, get in […]
Medialab Data Works: How Data-Driven Linear TV Triumphed During the Euros
As the nation recovered from the Euros 2024 final, Medialab analysed the TV data behind the tournament. Here, we reflect on whether the tournament proved successful for advertisers and ITV, or if it mirrored the disappointment felt by England fans during the final weekend. This was the second successive Euros final that England reached, making […]
Maximising Effectiveness for Charities: A Guide to Marketing Mix Modelling
Maximising Effectiveness for Charities: A Guide to Marketing Mix Modelling. Marketing Mix Modelling (also known as MMM or econometrics) is a set of statistical analysis techniques applied to marketing or sales data to estimate the impact of various marketing activities. Or, as our clients put it – “it’s like seeing your marketing plan in 3D […]
Medialab Data Works: Who are the ‘Storm-Weatherers’?
Have you ever heard of a ‘Storm-Weatherer’? Medialab presents the first edition of ‘Data Works’ – as our Strategy and Integration Director, Nick Parker, shares his insights on ‘Storm-Weatherers’ – the 40% of Britons who didn’t cut their outgoings, despite the recent cost-of-living crisis – based on data shared by YouGov. But who are the […]
Google Marketing Live 2024: Everything you need to know
This week, I attended Google Marketing Live, an event which showcased Google’s newest Ads innovations. Google Marketing Live 2024 saw over 30 new products and feature announcements across the Google Product Stack – Performance Max, Search, Demand Gen, YouTube and Measurement. Here is a quick summary of everything you need to know: Performance Max […]
Find a Fresh Escape with National Trust’s New Brand Campaign, “Space to Feel”
This week, National Trust launched its new brand campaign, “Space to Feel,” a campaign crafted to echo the charity’s commitment to creating spaces where everyone can escape and find emotional release. The campaign targets young, urban audiences, promoting the National Trust as a welcoming space, away from busy city life. Here at Medialab, we’ve worked […]
Championing Mental Health: How Medialab Group Leads by Example
This Mental Health Awareness Week, I am proud to share that Medialab have attained the IPA People First Promise badge of honour. This is a new accolade from the IPA recognising companies that are actively investing in, and engaging with, the mental health and wellbeing of their people. At Medialab we’ve always focused heavily on […]
Key Highlights from Medialab’s Q1 Charity Knowledge Share
To help keep our charity clients informed and regularly updated on the industry trends that impact their investment decisions, since Q4 2021 the Medialab data science team has been creating a quarterly Charity Landscape Knowledge pack. This features key trends and learnings across the sector, as well as topline implications/recommendations. Our Q1 2024 research is […]
Medialab Fills Newly Created Role of Strategy Director
As seen in Campaign Magazine. Harry Darlington has been hired in the newly-created role of strategy director at independent agency Medialab with immediate effect. Joining integration director Nick Parker, and head of planning Jess Talbot, who started in November last year, Darlington’s remit will be to lead the strategic direction of several Medialab clients, helping to […]