Medialab Fills Newly Created Role of Strategy Director
As seen in Campaign Magazine. Harry Darlington has been hired in the newly-created role of strategy director at independent agency Medialab with immediate effect. Joining integration director Nick Parker, and head of planning Jess Talbot, who started in November last year, Darlington’s remit will be to lead the strategic direction of several Medialab clients, helping to […]
5 Data Driven Tips to Help Supercharge Your Charity
Charities boast portfolios that are more diverse than almost any other kind of organisation, with creative content portraying an array of powerful emotions aimed at delivering short and long-term impact. But how do charities get the balance right? Our Head of Charity, Alf Cowan, shares his ‘5 Data Driven Tips To Help Supercharge Your Charity […]
Medialab Has Been Named a 2024 Google Premier Partner
Medialab Group, the UK’s leading independent media agency, has today been awarded Google Premier Partner Status placing within the top 3% of Google’s partner agencies globally. Each February, Google recognises the achievements of top-performing digital marketing partners across the globe. Medialab Group has been named a 2024 Premier Partner, which means: We are among the […]
TV in 2024: A Story of Adaptation, Innovation and the Quest for Relevance
TV had its fair share of bad press in 2023. Particular lowlights included a rather tepid Ofcom Media Nations report, a since revoked article from Grace Kite on Marketing Week about the rising cost of TV and finally the year ending with the Guardian reporting a doom and gloom story about the slump in Christmas […]
Medialab’s Take Aways from Bloomfest
Our Medialabbers had a fantastic time attending this year’s Bloomfest, an annual event hosted by Bloom to provide a network of incredible women the space to be ‘unapologetically themselves, find the motivation to reach higher, and lift each other up’. With a whole host of insightful workshops to attend, including 40+ speakers, facilitators, artists and […]
Medialab Appoints New Head of Charity
As seen in NewDigitalAge. Independent media agency and charity specialist, Medialab, has promoted Alf Cowan to the newly created role of Head of Charity. Cowan joined Medialab 8 years ago as a charity specialist, bringing his wealth of experience from his time in-house at Friends of the Earth and leading fundraising acquisition at Shelter. Alf […]
Medialab Wins Save the Children UK’s Media Account
As seen in Campaign Magazine. Independent media agency Medialab has picked up the planning and buying account for Save the Children UK following a competitive review managed by The Aperto Partnership. EssenceMediacom North was the incumbent on the account, having won it in 2019 following a five-month pitch process when the charity consolidated its accounts […]
Medialab Appoints Director of Advanced TV from Starcom
As seen in New Digital Age and Campaign Magazine. The UK’s leading independent media agency, Medialab, has appointed Jon Manning as its Director of Advanced TV. Previously Client Investment Director at Publicis-owned Starcom, Manning is responsible for helping Medialab’s clients navigate through the increasingly fragmented and complex world of Connected TV including BVOD, SVOD, […]
Medialab Appoints New Head of Planning from IPG
As seen in Campaign Magazine. Jess Talbot is one of two new recruits Medialab has added to grow its team. Jess Talbot, former communications design director at IPG’s Initiative, has been appointed head of planning at independent media agency Medialab. Taking up a new role for the company, Talbot will report to Medialab managing director […]
Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth
A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]