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DMA Awards 2017 – Best Customer Acquisition. Medialab and the National Trust

Wednesday, 6th December, 2017 / Awards / Media

Lead strategist for this gold award-winning work, Group Planning Director Will Davis, provides some insight into creating and executing a successful customer acquisition strategy.   Attribution We know from our own behaviours just how complex the journey to a sale or donation has become. There are more and more touchpoints behind every recorded action and … Continued

The Oscars Error: Good or Bad PR?

Monday, 10th April, 2017 / Media

The Oscars Error: Good or Bad PR?   In case you missed this year’s Oscars or the extensive coverage after it, a slight error was made when La La Land was wrongly announced as Best Picture instead of actual recipient Moonlight. A lot of shocked headlines and articles ensued with Time Magazine claiming it was … Continued

Steve Venes to join Medialab as Broadcast Director

Wednesday, 15th March, 2017 / Media / Medialab

Medialab Appoints Steve Venes as Broadcast Director to Drive Growth in TV   Medialab Group has hired Steve Venes, TV Director at John Ayling & Associates (JAA), as Broadcast Director to drive its continued growth in its TV planning and buying division.   Venes joins Medialab, the Data Driven Media planning and buying agency, after … Continued