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2018 Trends – Data is Key

Thursday, 1st February, 2018 / Data / Industry / Media

2018 Trends – Data is key   Every January we like to sit down and discuss what we believe to be the big business trends for the coming year. This year, data and its evolution sat at the heart of our discussions, hardly surprising with GDPR coming into effect in May. At a macro level, … Continued

DMA Awards 2017 – Best Customer Acquisition. Medialab and the National Trust

Wednesday, 6th December, 2017 / Awards / Media

Lead strategist for this gold award-winning work, Group Planning Director Will Davis, provides some insight into creating and executing a successful customer acquisition strategy.   Attribution We know from our own behaviours just how complex the journey to a sale or donation has become. There are more and more touchpoints behind every recorded action and … Continued

The Oscars Error: Good or Bad PR?

Monday, 10th April, 2017 / Media

The Oscars Error: Good or Bad PR?   In case you missed this year’s Oscars or the extensive coverage after it, a slight error was made when La La Land was wrongly announced as Best Picture instead of actual recipient Moonlight. A lot of shocked headlines and articles ensued with Time Magazine claiming it was … Continued

Steve Venes to join Medialab as Broadcast Director

Wednesday, 15th March, 2017 / Media / Medialab

Medialab Appoints Steve Venes as Broadcast Director to Drive Growth in TV   Medialab Group has hired Steve Venes, TV Director at John Ayling & Associates (JAA), as Broadcast Director to drive its continued growth in its TV planning and buying division.   Venes joins Medialab, the Data Driven Media planning and buying agency, after … Continued