Medialab appoints first Head of AI and Innovation
Independent media agency Medialab has appointed Jasleen Carroll as its first Head of AI and Innovation. Carroll joins the agency from fellow independent shop Anything is Possible, where she was formerly director of AI and product. In the role, Carroll will report to Medialab’s chief data officer Will Davis and be responsible for identifying and […]
Alzheimer’s Society Extends Strategic Media Partnership with Medialab
Alzheimer’s Society has extended its partnership with Medialab for an additional three years, building on a relationship that spans more than a decade. The contract renewal follows a highly successful long-term collaboration focused on driving marketing effectiveness and delivering significant outcomes for the brand. Since its appointment of Medialab in 2014, Alzheimer’s Society has significantly […]
Day In The Life: Deepaah Anand
As one of our Business Directors, Deepaah plays a central role across client work, new business and plays an important role in shaping life at Medialab. From early starts with her family, managing key projects and leading our Roots Community, Deepaah gives us an insight into her day in the life at Medialab and how to find your voice in such a competitive industry. Pre-Morning: With two little ones, I’m naturally an early riser, and I find it much […]
Go Big or Go Home: How small thinking is killing advertising and what to do about it
Missed out on the Go Big or Go Home webinar? You can rewatch the full session in the link below. Hosted in partnership with WARC and the IPA, Will and Les presented some key insights that feature in their co-authored report. Just some of the key takeaways from the session were: Catch up on the […]
What It Takes to Be Platinum Accredited Year After Year
Our Chief People & Culture Officer, Catherine Falla, summarises what it takes to be Platinum accredited year after year. It’s a genuine pleasure to write this post. Not just because of the news I get to share, but because it gives me a moment to reflect on the incredible energy and dedication of the people […]
WWF appoints media agency following competitive review
As covered in Campaign UK. WWF has appointed Medialab as its UK media planning and buying agency following a competitive pitch process. Incumbent Carat UK also pitched for the account. Medialab has been working with the conservation charity since 2021, managing the media strategy, planning and buying for WWF’s events and fundraising initiatives. The independent […]
Brand Vs Performance? The answer lies in finding your formula for growth
What if the secret to real marketing effectiveness wasn’t choosing between brand or performance, but building a formula unique to your business? THE AGE-OLD DEBATE Brand vs Performance. An ongoing debate that has been widely discussed and written about in our industry over the last two decades… or perhaps even dating back to the 60s […]
Campaign UK’s Independent Agency of the Year
Winning Independent Media Agency of the Year during our 20th birthday year marks a truly special milestone in Medialab’s journey. To not only win but also be the only independent agency shortlisted in the Media Agency of the Year category, alongside global network giants, is something we’re immensely proud of. This is down to never […]
AdWeek Europe: What’s old is new again — and still essential.
Ad Week Europe reminded us that while technology races ahead and buzzwords come and go, the core ingredients of impactful advertising remain refreshingly consistent. Across standout talks and thought-provoking panels, three powerful themes emerged: the enduring value of human insight, the evolving dance between tech and emotion, and the urgent need for authentic inclusion. Our […]
C4 pairs up with Laithwaites Wine to launch social-first food and drink channel
This article was originally published in Campaign UK – here. Channel 4 has signed up Laithwaites Wine as the launch partner of its social-first food and drink channel, Channel 4 Served. The partnership with the wine retailer includes sponsorship across Channel 4 from today (1 April) covering food content such as Come Dine with Me, Jamie’s Recipes and Kitchen […]
