An Argument Against Post-Budget Marketing Pessimism
After a challenging year marked by economic uncertainty, the latest budget has set the stage for a fresh narrative of growth and opportunity. With nearly £100 billion earmarked for productivity-boosting investments, marketers have a unique chance to align their strategies with an optimistic future. By tapping into resilient audience segments and leveraging a renewed focus […]
Medialab Data Works: Who are the ‘Storm-Weatherers’?
Have you ever heard of a ‘Storm-Weatherer’? Medialab presents the first edition of ‘Data Works’ – as our Strategy and Integration Director, Nick Parker, shares his insights on ‘Storm-Weatherers’ – the 40% of Britons who didn’t cut their outgoings, despite the recent cost-of-living crisis – based on data shared by YouGov. But who are the […]
Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth
A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]
Time for brands to WiseUp! and get ads right for over 55s
In February, I welcomed ITV and System1 to Medialab to present findings from their research ‘WiseUp! Getting ads right for over 55s’. The session showcased in-depth analysis of 2021’s top 1,000 ads by media spend, highlighting under-representation of over 55s, and the themes within the advertising that attract or repel over 55 viewers. That over […]
Medialab July Trends Tracker
What will we think when we look back on July? Will it herald the end of life with COVID-19, or the start of a new period of instability? Government support for the CJRS begins to unwind this month, with many hundreds of thousands still on furlough. The government will lift all lockdown restrictions on 19th […]
Medialab May Trends Tracker
Welcome to Medialab’s May Trends Tracker. Notwithstanding the threat of variant B.1.617.2, it feels good to take a tentative step towards recovery. The vaccine programme is working, the government’s four tests for Step 3 easing of restrictions have been met and, as of Monday, bars, museums, and cinemas can re-open for indoor business. With each […]
Medialab April Trends Tracker
A year ago, we were encouraged to Stay at Home, Protect the NHS, and Save Lives, as the country went into its first full lockdown. It is doubtful that any of us thought we would be marking the anniversary of that moment in another lockdown. But here we are and thank goodness it is easing. […]
Medialab COVID Tracker: January
The nation went into Christmas with a glimmer of clarity. Vaccines were being rolled out. A new administration was entering the White House. Brexit was, finally, resolved. However, after a wet and cold January the challenges of 2020 returned with a vengeance. Growing levels of COVID-19 cases, further lockdown, closed schools, and a very tough […]
Medialab Christmas COVID Tracker
Welcome to Medialab’s last coronavirus crisis tracker of the year. And what a year it has been. 2020 leaves us with many challenges: organisationally, for our teams, and in understanding the impact of this extraordinary crisis on our customers and supporters. However, it also leaves us with much to be optimistic about: how far we […]
Medialab October COVID Tracker
A remarkable and poignant set of news and data have emerged since our last edition. Runners raised over £16m as part of the (virtual) Virgin Money London Marathon, as many as 900,000 more children sought free school meals, a record 6,001 net store closures were reported in the first half of 2020, and 3.5 million […]
