We are incredibly proud to formally announce that Amice Lock has joined the Medialab board, as a Non-Executive Director. Having initially joined Medialab Group on a consultancy basis, Amice will now be involved in policymaking decisions and planning exercises within Medialab. She will sit on the Board of Directors and work alongside the leadership team to help deliver transformative results for clients.

With an alumnus that includes Starcom MediaVest and LiquidThread, where she was Head of Planning and Managing Director respectively, Amice has over 18 years of experience in Strategic Planning and cultural understanding and management. Her time in the agency world was spent supporting clients like Bauer Media, Sony Music, Samsung, Harper Collins and Knight Frank. In 2014, Amice set up her own consultancy business, Amice Lock Consulting LTD, which she will continue to run on a day to day business.

Marcus Orme, Medialab CEO, comments that, “After experiencing the positive impact Amice had amongst the team in a short space of time, we are delighted to extend and formalise our relationship with her. Amice will continue to keep us on our toes – asking testing questions which force us to think about how we do business in a way which best reflects the needs of our client partners and our values. Her input brings a fresh perspective which can only benefit our clients.”

Lock added, “I am a firm believer in the intrinsic power of developing and honing corporate values which in turn inform behaviours – it’s not what you say, but what you do, and I relish the opportunity to work with such a values centric organisation as Medialab.”