Medialab Data Works – Channel 4’s Paralympics 2024: A Triumph in Viewership and Accessibility
The 2024 Paralympic Games have been a standout moment, not just for ParalympicsGB, who exceeded their Tokyo 2020 medal haul, but also for Channel 4, who has achieved great success in capturing the public’s interest. With a reach of over 17 million viewers within the first week—a 4% rise from Tokyo 2020 and a substantial […]
Medialab’s Response to Ofcom’s Media Nations Report 2024
Ofcom’s Media Nations Report is always a fascinating read and their analysis is second to none. The fragmentation within TV that has been evolving over the last few years shows no signs of decline, but it would seem we are now in a relative period of stability.  Given the depth of analysis within the […]
Medialab Data Works: How Data-Driven Linear TV Triumphed During the Euros
As the nation recovered from the Euros 2024 final, Medialab analysed the TV data behind the tournament. Here, we reflect on whether the tournament proved successful for advertisers and ITV, or if it mirrored the disappointment felt by England fans during the final weekend. This was the second successive Euros final that England reached, making […]
TV in 2024: A Story of Adaptation, Innovation and the Quest for Relevance
TV had its fair share of bad press in 2023. Particular lowlights included a rather tepid Ofcom Media Nations report, a since revoked article from Grace Kite on Marketing Week about the rising cost of TV and finally the year ending with the Guardian reporting a doom and gloom story about the slump in Christmas […]
Standard Life Appoints Medialab as its Media Agency Partner
 Medialab, the UK’s leading independent media agency, has been appointed by Standard Life, part of Phoenix Group, as its UK media agency. Medialab brings its wide and increasing range of innovative products and services to further Standard Life’s ambition to support people’s financial futures.   The move strengthens Medialab’s relationship with Phoenix Group, the UK’s largest […]
Focus on Effectiveness to benefit from the evolving Video landscape
Medialab’s response to Ofcom’s Media Nations Report, 2023. There are many headlines emanating from Ofcom’s latest Communication Report, mostly centered around declining viewing of Broadcast / Linear TV from older audiences. On the back of ITV’s challenging H1 results last week it makes for difficult reading in some parts. What is not surprising to see […]
Our AV Manager, Ben
Ben joined Medialab 2 and a half years ago, and has been a big part of the TV team ever since. Supporting the teams across all clients, Ben focuses on airtime management and supplier relationships. Now in the middle of a second lockdown, Ben tells us about his role, and what life is like for […]
Key Points from the 2019 Ofcom Media Nations Report
Ofcom’s second annual Media Nations report was published earlier this month reviewing key TV, audio and online video sectors and we’ve highlighted the key findings below so you don’t have to read the whole thing! TV ·        The UK becomes a nation of streamers – Just under half (47%) of UK households subscribe to online […]