What is Libra? Reflections on Facebook’s cryptocurrency
We’ve had Google Pay, Apple Pay and Samsung Pay… and now it is the turn of Facebook. The social media giant has announced plans to launch its own cryptocurrency called Libra next year, aiming this at the 1.7 billion adults worldwide who do not have a bank account. According to Facebook, you will be able […]
ITV launch new Addressable Advertising Platform
The UK’s biggest commercial broadcaster, ITV announced last week that they will soon be launching a new programmatic advertising platform. The news comes after ITV signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. […]
New GDPR-compliant mail tool
Royal Mail is ‘pushing the envelope’ with the trial of a new mailing technique that allows brands to continue sending acquisition mail in a GDPR-compliant way. Partially Addressed Mail is a standard addressed advertising mail product that identifies customers using sophisticated targeting options without the use of personalised data. Mailing items are addressed to the […]
England’s 2018 World Cup – the data
This year’s FIFA World Cup has arguably been one of the most unpredictable tournaments to date. Prior to the start of the tournament, statistical models predicted that France had a 1 in 10 chance of winning the World Cup and only 4% of the public thought France would win. The public’s confidence in an England win […]
Six Nations – driving success through data
With the Six Nations about to kick off, we decided to look at the role of data in sport; its origins and how this technology is used today. The use of data in sports in not a new phenomenon. In fact, sports were one of the first areas where data analysis was implemented. Henry Chadwick or ‘The Father […]
2018 Trends – data is key
Every January we like to sit down and discuss what we believe to be the big business trends for the coming year. This year, data and its evolution sat at the heart of our discussions, hardly surprising with GDPR coming into effect in May. At a macro level, we noted three areas which will continue […]
That’s a wrap for the Olympics 2016!
What an incredible two weeks the Olympics turned out to be! For seventeen days, billions of eyes around the world were locked on athletes as they fought to bring home gold, silver and bronze as well as break world records. Significantly, for the first time, the International Olympic Committee took the decision to open the […]
A grand Dogs Trust day out
On Tuesday 27th June, Alf, Lottie, Taneya and Alex, took a trip out of London as they embarked on a volunteering day at Dogs Trust Rehoming Centre, Basildon. It was a great day where we learnt a lot about the charity, the Basildon Centre and of course, dogs! We arrived for 10am and after a strong […]
The Oscars Error: Good or Bad PR?
In case you missed this year’s Oscars or the extensive coverage after it, a slight error was made when La La Land was wrongly announced as Best Picture instead of actual recipient Moonlight. A lot of shocked headlines and articles ensued with Time Magazine claiming it was perhaps “the most shocking moment in Oscars history”. […]
ICO publish consultation on GDPR consent guidance
On the 3rd March, the ICO released their long awaited draft guidance on the rules for Consent under the GDPR which will fully come into effect in May 2018. Their guidance notes are a consultation piece and the ICO have extended a deadline until 31st March to receive comments and feedback on the guidance. Consent, particularly for direct marketers, […]