Maternity Leave: embracing the journey back to work
I was so confident in my return to work from Maternity Leave that I decided to do a half-marathon the day before which, for full disclosure, was a rookie error. I had taken a year out and navigated one of the biggest life shifts that I will ever go through by having my first child. […]
Medialab Appoints New Head of Planning from IPG
As seen in Campaign Magazine. Jess Talbot is one of two new recruits Medialab has added to grow its team. Jess Talbot, former communications design director at IPG’s Initiative, has been appointed head of planning at independent media agency Medialab. Taking up a new role for the company, Talbot will report to Medialab managing director […]
Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth
A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]
Standard Life Appoints Medialab as its Media Agency Partner
Medialab, the UK’s leading independent media agency, has been appointed by Standard Life, part of Phoenix Group, as its UK media agency. Medialab brings its wide and increasing range of innovative products and services to further Standard Life’s ambition to support people’s financial futures. The move strengthens Medialab’s relationship with Phoenix Group, the UK’s largest […]
Black History Month: Black at Work
Navigating the Media Industry as a Black Person Last month we were host to an inspiring panel discussion, as part of Black History Month. This panel discussion formed part of Medialab’s wider Together We Stand initiative, which is a series of events we host to centre stories, experiences and share resources aimed at educating one […]
Meta Joins X in Launching an Ad-Free Subscription Model
A New Vision For Social Platforms or a Sidestep Around Data Regulation? Meta has officially announced it will be offering users an ad-free subscription model for Facebook and Instagram. This will be available within the EU, EEA and Switzerland starting next month. The offering appears to be a move to around Meta’s targeting and […]
Medialab – Making Effectiveness, Effective
At Medialab, ‘Data driven success’ is our proud tagline. It’s on the window as Medialabbers and clients walk into our office each day, reminding us of what we’re there to deliver. Delivering effective campaigns is truly in our DNA, and this is recognised by our IPA Effectiveness accreditation. The below five pillars are just some […]