Search isn’t broken: Why SEO still powers performance in the age of AI
With the increasing prevalence of answers in the SERP (Search Engine Results Page) and generative AI chatbots such as ChatGPT, the conversation has shifted from traditional SEO (Search Engine Optimisation) to new disciplines: (AEO) Answer Engine Optimisation and GEO (Generative Engine Optimisation). While some argue this represents a complete overhaul of everything SEO specialists have […]
Embracing Paid Search in the Era of ChatGPT and Generative AI
As featured in Performance Marketing World. In today’s rapidly evolving digital landscape, the convergence of search and generative AI poses the following question, among many. How will AI impact search, with its ability to easily synthesise information around the web and deliver instant results? As Google and Microsoft battle for leadership of an estimated $2tn market […]
