Medialab Strikes Gold at the IPA Effectiveness Awards
At Medialab, ‘Data driven success’ is our proud tagline – it’s on the window as our people and clients walk into our office each day, reminding us what we’re there to deliver. Delivering effective campaigns, powered by data, is truly in our DNA, with an effectiveness culture at the heart of everything we do. Our […]
Together We Stand: Diary of a Dyslexic CEO
THE MORE WE TALK, LEARN, UNDERSTAND; THE MORE WE OVERCOME. The 7-13th of October marks Dyslexia Awareness Week; this year’s theme is ‘What’s Your Story?’. With 10% of the population being dyslexic – that’s over 6.7 million stories to tell. We took this as an opportunity to host another one of our ‘Together We Stand’ […]
Our Senior Account Director, Stephen
A Day in the Life of Stephen Moore: Balancing Parenthood and a Senior Account Director Role Stephen Moore’s career at Medialab has been one of growth and development. Starting as an Account Executive, Stephen has worked his way up to his current role as Senior Account Director with expertise in client management and leading innovative […]
Medialab’s Response to Ofcom’s Media Nations Report 2024
Ofcom’s Media Nations Report is always a fascinating read and their analysis is second to none. The fragmentation within TV that has been evolving over the last few years shows no signs of decline, but it would seem we are now in a relative period of stability. Given the depth of analysis within the […]
Medialab Data Works: How Data-Driven Linear TV Triumphed During the Euros
As the nation recovered from the Euros 2024 final, Medialab analysed the TV data behind the tournament. Here, we reflect on whether the tournament proved successful for advertisers and ITV, or if it mirrored the disappointment felt by England fans during the final weekend. This was the second successive Euros final that England reached, making […]
A Week in the Life of a Bootcamper
We’re so excited to have welcomed 13 new Bootcampers to the Medialab team recently, who have joined as part of the fifth intake of our thorough 6-week Media training scheme. Our Bootcamp scheme is designed for those eager to dive into the media industry, with no qualifications required to apply. From campaign planning and activation […]
Our Account Director, Ellie
Ellie Aries stepped into her role as Account Director at Medialab with enthusiasm and expertise, 9 months ago. With a wealth of knowledge in the media industry, having worked in marketing and media for just shy of 5 years, Ellie is no stranger to the dynamic landscape of digital strategy. Her time so far at […]
Medialab Has Been Named a 2024 Google Premier Partner
Medialab Group, the UK’s leading independent media agency, has today been awarded Google Premier Partner Status placing within the top 3% of Google’s partner agencies globally. Each February, Google recognises the achievements of top-performing digital marketing partners across the globe. Medialab Group has been named a 2024 Premier Partner, which means: We are among the […]
TV in 2024: A Story of Adaptation, Innovation and the Quest for Relevance
TV had its fair share of bad press in 2023. Particular lowlights included a rather tepid Ofcom Media Nations report, a since revoked article from Grace Kite on Marketing Week about the rising cost of TV and finally the year ending with the Guardian reporting a doom and gloom story about the slump in Christmas […]
Medialab’s Take Aways from Bloomfest
Our Medialabbers had a fantastic time attending this year’s Bloomfest, an annual event hosted by Bloom to provide a network of incredible women the space to be ‘unapologetically themselves, find the motivation to reach higher, and lift each other up’. With a whole host of insightful workshops to attend, including 40+ speakers, facilitators, artists and […]
