C4 pairs up with Laithwaites Wine to launch social-first food and drink channel

This article was originally published in Campaign UK – here. Channel 4 has signed up Laithwaites Wine as the launch partner of its social-first food and drink channel, Channel 4 Served. The partnership with the wine retailer includes sponsorship across Channel 4 from today (1 April) covering food content such as Come Dine with Me, Jamie’s Recipes and Kitchen […]