100 Marketing Mix Models – A Milestone Worth Celebrating! 

Our rapidly growing Marketing Effectiveness team have reached a new milestone in 2024, developing and delivering their 100th charity-specific marketing mix model (MMM) in a single year. This is a whopping 60% more year-on-year (and this is only one sector we cover!)  This model count represents our dedication and experience in the charity space, with […]

How Laithwaites proved the case for brand building in a 55-year-old business

Article first appeared in Marketing Week, written by Niamh Carroll. After a post-pandemic slowdown in sales, Laithwaites used a regional testing approach to prove the case for brand building in a business that had been largely focused on direct selling. Very few brands have the luxury of huge budgets or decades of brand advertising to […]

Medialab Strikes Gold at the IPA Effectiveness Awards

At Medialab, ‘Data driven success’ is our proud tagline – it’s on the window as our people and clients walk into our office each day, reminding us what we’re there to deliver. Delivering effective campaigns, powered by data, is truly in our DNA, with an effectiveness culture at the heart of everything we do. Our […]

Together We Stand: Diary of a Dyslexic CEO

THE MORE WE TALK, LEARN, UNDERSTAND; THE MORE WE OVERCOME. The 7-13th of October marks Dyslexia Awareness Week; this year’s theme is ‘What’s Your Story?’. With 10% of the population being dyslexic – that’s over 6.7 million stories to tell. We took this as an opportunity to host another one of our ‘Together We Stand’ […]