Revitive Circulation Booster has appointed Medialab as its media partner. Revitive is part of Actegy and it is the market leader in healthcare medical devices developed to relieve leg aches & pains due to poor circulation. Medialab will support Revitive’s sales growth ambitions through integrated TV and digital channels, as well as providing data insight through Apollo, their proprietary marketing intelligence platform.

Following a competitive pitch process involving a number of agencies, run by intermediary Crosshairs Media, Medialab have taken over the account from incumbent UM Birmingham.

Commenting on the appointment, Alessandra Godio, Head of Marketing UK, said: “We were impressed by Medialab’s experience, and enthusiasm.  In selecting them as our media agency, we strongly believe we have selected the right strategically minded partner, that will enable us to unlock the next phase of exponential growth for Revitive”.

James Wood, Managing Partner at Crosshairs Media commented, ‘’Throughout a highly competitive pitch process, Medialab consistently provided data driven insights and solutions that could scale the business in a sustainable manner. Their fully integrated approach aligned with the client’s commercial objectives, maximising both media investment and crucially ROI.”

Managing Director and co-founder of Medialab, Alex Kirk, commented, “We are delighted to have the opportunity to support Revitive in their future growth, applying our expertise and experience with over 50s audiences to the healthcare sector is one that we are grateful for. We thoroughly look forward to working closely with Revitive over the coming years, to support them and help them reach those who would benefit most from their life changing products”.