Paid Search Manager

Location: London, UK

Department: Digital
Type: Permanent

Medialab is a data marketing partnership. We are in the business of gaining and growing valuable customers for our client partners. By extracting the value within data, we create actionable insights which make us think differently and take us in new directions.

Fundamentally we believe the best business decisions are made when they are informed by data. Data is our heritage and has been at the heart of our business since inception over fifteen years ago.  We encourage, educate and help clients to use data in the most insightful way to plan and buy across all media channels and deliver the right media solutions for business success.

We’re a rapidly growing company which means there is lots of scope for you to develop your skills. We’re independently owned, which means there are no limits to what you can achieve. We’re also known as market-leaders in our field, and we have a very happy client base which we’re very proud of.

The team are young, fun and not afraid of hard-work and over-delivering on client expectations – and you’ll need to be part of this ethos.

You will be part of the growing team of data specialists within Medialab based at our West End London office. We are still operating as normal, but currently working from home under lockdown; and as such will not be in the office until circumstances change.

Interested in this role?

If you think that you could make a difference at a market-leading independent agency, then please do get in touch, with your current CV and cover letter for consideration quoting the reference, ‘Paid Search Manager’.

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Main Responsibilities:

Medialab aspire to continue growing a world-class digital performance team with Paid Search as a key pillar within this function. As such, we are currently looking for an enthusiastic, eager Paid Search Manager to join our growing team. Medialab’s Digital function is a crucial part of our success, working closely with the some of the UK’s biggest organisations to deliver data driven, and award-winning, media strategies and campaigns.

As Paid Search Manager, you’ll work closely with the Head of Performance and Paid Search Director whilst reporting to an ambitious and driven Business Director within the account team to manage SEM strategy and oversee implementation of campaigns across a diverse range of audiences and clients.  The right candidate will also help shape the agency’s Search proposition, pro-actively help to grow billings and educate the wider team.

This is an incredible opportunity to be part of a rapidly growing independent agency, offering you career progression, channel ownership and the chance to deliver award winning work.

  • Management of client communication and at least 1 account executive
  • Defining and implementing the Paid Search strategy for a key charity client
  • Management of key campaigns & accounts
  • Training the wider Digital Team on all areas of Paid Search, overseeing wider campaign management
  • Optimise all PPC activity, including bid management, copywriting and competitor benchmarking
  • Landing page testing and optimisation
  • Keep up to date with the latest developments and trends across PPC and Paid Media

Key Skills and Experience Required:

  • At least 4 years’ experience leading and developing PPC campaigns is essential, preferably in an agency environment
  • Experience managing PPC campaigns, across a variety of search engines
  • Substantial experience in the use of paid search management and tracking tools (AdWords, Bing, Google Analytics and DoubleClick are essential)
  • Experience in independently managing client campaigns and relationships
  • Solid understanding of paid search best practice and working knowledge and/or strong interest in other media channels especially SEO and Social Media
  • Strong analytical skills and a natural affinity for numbers is key; You must be able to analyse raw data, draw insights and develop actionable recommendations as needed
  • A self-starter with lots of initiative, motivation and a drive to succeed; you will get plenty of support but the ability to manage your own workload and identify ways to improve is crucial
  • Full Google AdWords Certification
  • Desirable – Experience of running App campaigns through UAC, Google Tag Manager and SEO experience