Head of Marketing Effectiveness

Location: London, UK

Department: Data
Type: Full time

Medialab is the fastest growing independent data marketing partnership in the UK. We create data driven marketing strategies offering data, digital and media, services to a wide variety of clients. Our mission is to deliver transformative outcomes for organisations we believe in, which we proudly do for major brands such as The National Trust, Guide Dogs, American Express, Sunlife and ClearScore.

Fundamentally we believe the best business decisions are made when they are informed by data. Data is our heritage and has been at the heart of our business since inception over fifteen years ago.  We encourage, educate and help clients to use data in the most insightful way to plan and buy across all media channels and deliver the right media solutions for business success.

We’re a rapidly growing team of 80 people, which means there is lots of scope for you to develop your skills and grow your responsibilities. We’re independently owned, which means there are no limits to what you can achieve. Our independence is critical to our client partnerships. We do not operate any trading deals and have created a business where our people are liberated to focus on making optimal decisions for their clients.

We’re a values-driven organization and it’s important to us that anyone who works here embodies these; they influence the way we behave internally and externally and help shape our culture. They impact everything we do from the way we welcome people into the business, to the way we build relationships with our clients, to the way we run meetings.

Our core values are:

  1. It’s up to us.
  2. We help people flourish.
  3. Our job’s never done.
  4. We commit to doing the right thing.
  5. We dig deeper to understand better.

Interested in this role?

If you’d like to apply, then please do send a copy of your CV and a short cover letter explaining the reasons you would like to join this fast pace innovative team at Medialab to our HR team at: Medialab.HR@medialabgroup.co.uk

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The Role:

We are hiring for an outstanding Head of Marketing Effectiveness to join our fast paced, growing Data team at Medialab. Reporting into the Board of Directors and Chief Data Officer, this new Marketing Effectiveness & Data Science lead will be a critical hire for the team and will be given ownership of taking the Data Science team forward in a manner that matches both the Leadership team’s and our client’s ambitions.

Medialab is a Data Marketing Partnership with data and insight at its core. We are growing fast and demonstrating the difference and success that data driven marketing approaches can make to our clients.

Our business is built around our unique marketing intelligence platform Apollo – a technology which turns data in to insights we can act on.

Every day in this role will be different, but the first 100 days will involve; Reviewing our existing analytics approaches, lead and deliver client work, build relationships across the  Apollo team & company, review and help assist development of Apollo analytics product roadmap working with Apollo heads and CDO.

This role will have an important team leadership aspect, where the successful candidate will manage a team of 6 ambitious and fast learning data scientists at varying levels and help shape the future development and growth of this team

Skills:

Required skills

Core Competencies and Skills Required

  • Experience: 6-10 years’ experience in a marketing, media or business planning environment. Likely to be a stats / math / economics graduate. Should have good familiarity with marketing / media metrics and data.
  • Client Liaison – Mid-level: Being able to liaise with mid-level clients, take briefs and suggest outline responses.
  • Client Liaison – Senior: Work directly with senior level clients. Anticipate their requests, respond accordingly. Build strong client relationships.
  • Consulting / client problem solving: Listen and understand client issues. Gather information. Consider the contribution of data and analytics. Suggest options
  • Line management – to develop and motivate the team and work with the board on future recruitment road map.

Modelling Process Skills

  • Experience in delivering media measurement and effectiveness analyses across Marketing Mix Modelling, attribution modelling, A/B testing, and custom econometrics analyses.
  • A passion for media and marketing and motivated by consistently improving measurement solutions
  • Enthusiastic about driving innovation, holding a curious mind-set
  • A keen coder, who enjoys being hands-on in the development side of analytics
  • Experience in R, including exposure to writing and editing R packages.
  • Comfortable using SQL including the ability to manage large data sets utilising SQL
  • Interest and experience in learning new languages or database frameworks (e.g. Athena, Python, R-Shiny, etc.).
  • Strong grasp of statistical, optimisation and econometric techniques which bring value to clients.

Desired skills

  • Machine learning experience
  • Knowledge of GCP, Big Query and ADH
  • 1st party/user level data usage