Digital Account Director

Location: London, UK

Department: Planning
Type: Full time

Who we are;

Medialab is a unique independent data marketing partnership and the fastest growing company in the Top 50 Media Agencies, in Campaign Magazine’s ‘School Report’ 2021. Offering media, marketing, digital and data services to a wide variety of clients, we’re a team of around 100 (and growing), based near Oxford Circus (although we are all working from home at the moment, due to Covid-19).

Fundamentally, we believe the best business decisions are made when they are informed by data. Data is our heritage and has been at the heart of our business since its inception over fifteen years ago. We encourage, educate and help clients to use data in the most insightful way to plan and buy across all media channels and deliver the right media solutions for business success.

We’re independently owned, which means there are no limits to what you can achieve. We’re also known as market-leaders in our field, and we have a very happy client base which we’re proud of, including major brands such as Laithwaite’s Wine and SunLife as well as several charities, including The National Trust, Guide Dogs Association for the Blind, Alzheimer’s Society and Mind.

The Role;

We are looking for an enthusiastic Digital Account Director to join one of our fast paced, growing client teams. The successful candidate will be responsible for leading across a number of the team’s key accounts. They will work closely with the Business Director, with support from the Account Managers and Executives, to plan and deliver integrated campaigns for key clients. They will be responsible for delivering highly effective campaigns that deliver across both short and long-term objectives to drive growth.

You will be involved in new business pitching to help support the continued growth of the accounts team. Across these clients, there is a need for an integrated planning approach, as we plan through increasing awareness and driving a cost-efficient CPA.

This will be an integral role, requiring a broad blend of skills; with a strong understanding of how to plan and execute across a range of digital and tech-platforms, as well as a solid understanding of data analysis and insight techniques, and a competent knowledge of general marketing and creatives processes. The role has significant room for growth and career progression, with training provided to cover any knowledge gaps.

Interested in this role?

If you’d like to apply, then please do send a copy of your CV and a short cover letter explaining the reasons you would like to join this fast pace innovative team at Medialab to our HR team at: Medialab.HR@medialabgroup.co.uk

Apply
Key Responsibilities;

  • Understand client’s business and challenges, and develop, present and deliver industry-leading media strategies
  • Responsible for billing and financial reporting to Business Director on managed accounts
  • Lead in new business pitching and preparation of responses
  • Lead the creation of client report presentations – quarterly / annual and campaign level review
  • Responsible and accountable for client budgets and financial reporting
  • Build strong relationships with senior client leads
  • Create and execute integrated, data driven strategies that deliver growth for clients
  • Closely work with the data science and digital teams to ensure we always deliver a truly data-driven, integrated approach across all clients, using Apollo and other relevant tools and techniques
  • Full understanding of the client, industry, brand and audiences to reach client objectives
  • Helping to structure and market strategic partnerships to clients
  • Channel neutral planning across all media including SEO, Content, Social and Programmatic
  • Helping the Business Director to lead and develop a best-in-class client planning team
  • Motivate the team across all channels and initiatives

Required Skills;

  • History of delivering effective, integrated offline and digital execution campaigns
  • Experience in managing client planning and budgeting across multiple channels
  • Client leadership experience, managing senior stakeholders and leading key meetings
  • Innately proactive; always pursuing new ways of bettering campaigns
  • Confident managing and educating other members of a team, including direct reports and wider agency members
  • Up to date knowledge of the ad tech landscape
  • Resilient; adopts an energised and enthusiastic approach, even when under pressure
  • Project management skills; draws up plans for delivery of work to deadlines, with all milestones plotted, follows up key deliverables to ensure timely delivery and heads off any risk to this through proactive checking in
  • Comfortable in an agency environment

What to expect from us;

  • Competitive Salary package
  • 25 days holiday (including office closure between Christmas and New Year) + your birthday off
  • Increased to 28 days holiday after 3 years
  • Amazing long service rewards including a long weekend/week away at Medialab’s expense
  • Hybrid working between office and home
  • Workplace pension
  • Season Ticket Loan
  • Cycle to work scheme
  • Regular Social events
  • Regular reviews to enhance career progression and equal opportunities
  • Continuous professional development and training – CPD Gold accreditation by the IPA
  • Free access to Health and Wellbeing Apps including Headspace and Employee Assistance Programme
  • A diverse and inclusive culture where everyone has regular opportunities to engage in open and honest dialogue, and also listen to inspirational guest speakers discuss a range of topics
  • Access to Mental Health Allies (1 in 10 employees are trained in mental health first aid)