The latest from
Medialab

We didn’t win but the World Cup was still a success for England, according to the data

Wednesday, 18th July, 2018 / Data / Events

This year’s FIFA World Cup has arguably been one of the most unpredictable tournaments to date.   Prior to the start of the tournament, statistical models predicted that France had a 1 in 10 chance of winning the World Cup and only 4% of the public thought France would win. The public’s confidence in an … Continued

Medialab announces Stewart Easterbrook as Chairman

Thursday, 7th June, 2018 / Medialab / People

We’re delighted to announce a significantly expanded team following an incredibly successful year, as reported in The Drum and Campaign. All of the hires bolster an already impressive senior team, spearheaded by Stewart Easterbrook as chairman.   Following an exceptional 2017, which saw Medialab post figures putting us 135% ahead of other agencies of our … Continued

Medialab going for gold in three categories for Performance Marketing Awards 2018!

Tuesday, 6th March, 2018 / Awards

The nominees for the 2018 Performance Marketing Awards has been announced and we are extremely proud to have been shortlisted in three categories for our work with the National Trust and Scope, as below;   Best Integrated Campaign (National Trust & Medialab) Best Paid Social (Scope & Medialab) Most Creative Performance Marketing Campaign (Scope, Medialab, … Continued

Six Nations – Driving Success through Data

Friday, 2nd February, 2018 / Data / Events / Industry

Six Nations – Driving Success through Data     With the Six Nations about to kick off, we decided to look at the role of data in sport; its origins and how this technology is used today.   The use of data in sports in not a new phenomenon. In fact, sports were one of … Continued

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