New Client: Sunlife

Lindsay Fowke Photography

We are thrilled to announce that SunLife, the leading over 50s financial services company, has appointed us for its media planning and buying with immediate effect.

SunLife offer market leading life insurance, equity release and funeral plans, and will collaborate with us to create a data and insight planning partnership across offline and digital marketing investment and campaign attribution in order to deliver transformative outcomes in a highly competitive sector.

The appointment represents our fourth significant new client partnership in 2019 across the Charitable, Financial Services and Direct to Consumer sectors leading to significant growth in revenue and talent.

Commenting on the new partnership, Ian Cooper, Head of Distribution SunLife said “We’ve been impressed by Medialab’s data capability coupled with a hugely talented and passionate team and look forward to working together to achieve SunLife’s ambitious goals.”

Marcus Orme, Founder and CEO Medialab, “It is an honour to be selected by SunLife as their partner for growth at such an important moment for their business.  Our organisations are aligned in the ambition of creating insight from data to gain and grow valuable customers for Sunlife and we are excited about the collaborative journey that lies ahead.”

Top Articles

Find a Fresh Escape with National Trust’s New Brand Campaign, “Space to Feel”

This week, National Trust launched its new brand campaign, “Space to Feel,” a campaign crafted to echo the...

Championing Mental Health: How Medialab Group Leads by Example

This Mental Health Awareness Week, I am proud to share that Medialab have attained the IPA People First...

Key Highlights from Medialab's Q1 Charity Knowledge Share

To help keep our charity clients informed and regularly updated on the industry trends that impact their investment...

Medialab Fills Newly Created Role of Strategy Director

As seen in Campaign Magazine.   Harry Darlington has been hired in the newly-created role of strategy director at...

5 Data Driven Tips to Help Supercharge Your Charity

Charities boast portfolios that are more diverse than almost any other kind of organisation, with creative content portraying...

Our Account Director, Ellie

Ellie Aries stepped into her role as Account Director at Medialab with enthusiasm and expertise, 9 months ago....