New Client: Sunlife

Lindsay Fowke Photography

We are thrilled to announce that SunLife, the leading over 50s financial services company, has appointed us for its media planning and buying with immediate effect.

SunLife offer market leading life insurance, equity release and funeral plans, and will collaborate with us to create a data and insight planning partnership across offline and digital marketing investment and campaign attribution in order to deliver transformative outcomes in a highly competitive sector.

The appointment represents our fourth significant new client partnership in 2019 across the Charitable, Financial Services and Direct to Consumer sectors leading to significant growth in revenue and talent.

Commenting on the new partnership, Ian Cooper, Head of Distribution SunLife said “We’ve been impressed by Medialab’s data capability coupled with a hugely talented and passionate team and look forward to working together to achieve SunLife’s ambitious goals.”

Marcus Orme, Founder and CEO Medialab, “It is an honour to be selected by SunLife as their partner for growth at such an important moment for their business.  Our organisations are aligned in the ambition of creating insight from data to gain and grow valuable customers for Sunlife and we are excited about the collaborative journey that lies ahead.”

Top Articles

Maternity Leave: embracing the journey back to work

I was so confident in my return to work from Maternity Leave that I decided to do a...

Medialab Appoints New Head of Planning from IPG

As seen in Campaign Magazine. Jess Talbot is one of two new recruits Medialab has added to grow...

Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth

A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the...

Standard Life Appoints Medialab as its Media Agency Partner

 Medialab, the UK’s leading independent media agency, has been appointed by Standard Life, part of Phoenix Group, as...

Black History Month: Black at Work

Navigating the Media Industry as a Black Person Last month we were host to an inspiring panel discussion,...

Meta Joins X in Launching an Ad-Free Subscription Model

A New Vision For Social Platforms or a Sidestep Around Data Regulation?   Meta has officially announced it...