Medialab were thrilled to pick up the top prize for the Customer Acquisition category at the Data Storytelling Awards, held at Grosvenor House on 10th September 2015. The award was for the work carried out alongside Mindshare for our client, National Trust with the primary aim of increasing memberships.

Our entry demonstrated how Medialab and Mindshare worked in partnership to help National Trust implement a data driven approach to their direct response acquisition activity, contributing to an all-time record year of membership acquisition. The campaign was commended for an advanced use of technology, a good, structured approach, brave decision making and brilliant execution.

A big ‘well done’ to all involved and congratulations to all the other winners on the night.