Medialab were thrilled to pick up the top prize for the Customer Acquisition category at the Data Storytelling Awards, held at Grosvenor House on 10th September 2015. The award was for the work carried out alongside Mindshare for our client, National Trust with the primary aim of increasing memberships.
Our entry demonstrated how Medialab and Mindshare worked in partnership to help National Trust implement a data driven approach to their direct response acquisition activity, contributing to an all-time record year of membership acquisition. The campaign was commended for an advanced use of technology, a good, structured approach, brave decision making and brilliant execution.
A big ‘well done’ to all involved and congratulations to all the other winners on the night.
Â
As seen in Campaign Magazine. Harry Darlington has been hired in the newly-created role of strategy director at...
Charities boast portfolios that are more diverse than almost any other kind of organisation, with creative content portraying...
Ellie Aries stepped into her role as Account Director at Medialab with enthusiasm and expertise, 9 months ago....
Back in 2020 I was told that we had the opportunity to work with the RNLI. They had...
Medialab Group, the UK’s leading independent media agency, has today been awarded Google Premier Partner Status placing within...
TV had its fair share of bad press in 2023. Particular lowlights included a rather tepid Ofcom Media...