Rest Less, a digital community and advocate for people in their 50s, 60s and beyond has announced the launch of its app which gives members the opportunity to personalise their Rest Less experience for the first time. Since launching in the UK in early 2019, Rest Less has grown its membership base to more than 625,000 members with an average age of mid-late 50s. Rest Less offers its members access to a wide range of resources designed to help navigate life transitions in areas such as Health, Work and Careers, Money and Pensions, Learning, Hobbies and Activities, Social Connections, Relationships and more.
Medialab supported Rest Less in creating and executing a highly targeted campaign across TV and Radio. Medialab has a wealth of experience in driving engagement across all audiences, including expertise in targeting people aged 50 and older. The campaign launched on air for the first time across DRTV on Wednesday 8th September, running a creative that was produced by Sky. Medialab secured a presence on Sky 1, Sky Witness and CBS Drama on Sky’s biggest daytime programmes. The campaign also runs across radio, with Medialab supporting Rest Less in securing several regions.
Marcus Orme, Chief Executive Officer at Medialab, commented: “Working with Rest Less as it seeks to help people in their 50s, 60s and beyond live their lives to the fullest has been brilliant, and it feels particularly meaningful as we are trying to drive greater diversity in this historically underserved audience. As such, we are proud to support Rest Less in its growth journey.”
Mark Hughes, Head of Marketing at Rest Less, commented: “Having grown our membership base to over 600,000 primarily via digital channels, moving into TV advertising felt like the next natural step for Rest Less. Our goal is to help as many people aged 50 and older as possible: reaching people in their living rooms is a fantastic opportunity for us to grow awareness of Rest Less and attract new members to our app and website. It’s been great working with the teams at Medialab and Sky in getting our first TV advert launched in under a month and an important milestone in our journey.”