Medialab Data Division Grows

By November 24, 2021 News

Consistent with their plan in 2021, Medialab continues to invest in senior talent, this time to further enhance their data-driven proposition with two key appointments following another year of significant growth.

With 15 years’ experience working across a number of verticals, most recently at modelling and data measurement consultancy Data2Decisions, Anthony Pey joins Medialab as Head of Marketing Effectiveness. Anthony has come aboard to lead and further develop Medialab’s expanding data science and econometric modelling division which is ultimately responsible for driving growth for their client partners.

In addition, Adam Cunnington has joined as Head of Data & Engineering. Previously Engineering Leader for WPP Choreograph’s Performance & Analytics division (formerly 2Sixty, Essence), Adam brings a wealth of specialist skills and data analytical expertise that will enable the scaling of Apollo, Medialab’s marketing intelligence platform.

These hires will both support a number of recent clients wins for Medialab, including Mind, Beagle Street, Diabetes UK, and Zopa. The appointments reinforce Medialab’s commitment to data and marketing effectiveness, which was recently recognised with the IPA’s Effectiveness Accreditation for 2021-23.

Commenting on the appointments, Chief Data Officer, Will Davis, said “Despite the market conditions it’s been a really strong year for many of our clients with a lot of the success driven by our people’s ability to extract marketing insight from Apollo. We’ve taken a lot of pride in the platform developments made though lockdown and having seen the difference they make for our client partners; these hires are a nod toward our desire to continue scaling our proposition in line with their ambitions. These are two really exciting hires for Medialab and our clients. Both have a brilliant track record at businesses we highly regard and I’m excited about working with them on the journey ahead.”

Medialab still have a number of open roles available, from junior to senior, from client planning to digital/data teams, for passionate individuals who are keen to join a growing data-centric company on an exciting journey.