‘Collaborate’ – quality donor insight and analysis for the charity sector
In partnership with Epsilon Abacus, the consumer data and insight specialist, Medialab brings Collaborate to UK Charities.
At a time when charities can no longer mail charity donor lists, we have a solution which will help charities identify better quality donors who will become more loyal donors over time. In partnership with Epsilon Abacus, the consumer data and insight specialist, Medialab brings Collaborate to the UK charity market.
“Collaborate offers a highly targeted, responsive solution built around intelligent insight”
Collaborate is a unique data insight and targeting tool for the charity sector. For the first time, charities can now utilise the insight and transactional data available through the Abacus Data Alliance to recruit new donors who look just like their active supporters through extensive modelling as well as enhance and reactivate their existing supporter base. At a time when charities are under increased pressure to ensure they are targeting the right individuals with the most relevant communication, Collaborate offers a highly targeted, responsive solution built around intelligent insight.
Based on contributing data from multi-channel retailers and consumer publishers, Abacus models transactional and donation history to predict future behaviour. The Alliance database is the largest single source of transactional data in the UK and is comprised of 6m individuals across 4m UK households, 130m individual transactions, 100 lifestyle & demographic variables and 103 contributing UK retail, publishing and charity brands.
For a free consultation on how Collaborate could work for your charity, contact us on firstname.lastname@example.org or on 020 7534 1760.