Emma Sleep, the multi award-winning sleep brand have furthered their partnership with Medialab Group. Following a competitive pitch process Medialab has been appointed to deliver TV and offline Planning and Buying for the UK & Ireland for Emma Sleep. The appointment builds on an existing relationship, with Medialab already working with Emma Sleep on print channels.

This appointment builds on a year of strong growth for Medialab, who have recently partnered with a number of new clients, including Beagle Street, Rest Less, and Diabetes UK.

Bobby Richardson, Head of Offline Marketing at Emma Sleep had this to say about the growing relationship with Medialab, “We’re delighted to expand our partnership with Medialab. Their data driven approach to marketing is a natural fit for the way Emma operates as a business at an exciting time in terms of both the development of our UK business and the marketing industry as a whole. We have great confidence in the continued growth of Emma and Medialab as we tackle these opportunities together”.

Commenting on the new appointment, Medialab’s Managing Director Alex Kirk, commented: “We are incredibly excited to partner with Emma Sleep; a disruptive brand that has taken its sector by storm. With ambitious growth targets ahead of them, we look forward to supporting them on that journey in what we know will be a successful and collaborative relationship”.