DATA DRIVEN
EFFECTIVENESS
We believe the best decisions are made when informed by the intelligent use of data.
When interrogated correctly, data gives us actionable marketing insights; it lets us challenge what’s gone before; it lets us predict what’s next and lets us understand why people do what they do.
Unlocking this allows us to help our client partners grow – so, you could describe us a ‘data marketing partnership’.
APOLLO, OUR MARKETING
INTELLIGENCE PLATFORM
Apollo is our own marketing intelligence platform.
It allows us and our clients to view how and why their marketing and media campaigns are performing. Or if they aren’t, it tells us why and what we can do about it.
The data in Apollo is live, meaning the marketing models being created are constantly updated. These continual improvements help us more accurately predict what happens next.
Best of all, both we and the client can view performance in real time 24/7.