DATA DRIVEN
EFFECTIVENESS
We believe the devil is in the detail, and the detail is in the data.
When interrogated correctly, data gives us actionable marketing insights; it lets us challenge what’s gone before; it lets us predict what’s next and lets us understand why people do what they do.
As an independent agency, the only driver for our media choices is the data; we then turn this into valuable, actionable insights. This is all done through our unique marketing intelligence platform, Apollo.
It’s what sets us apart.
APOLLO, OUR MARKETING
INTELLIGENCE PLATFORM
Apollo is our own marketing intelligence platform.
It allows us and our clients to view how and why their marketing and media campaigns are performing. Or if they aren’t, it tells us why and what we can do about it.
The data in Apollo is live, meaning the marketing models being created are constantly updated. These continual improvements help us more accurately predict what happens next.
Best of all, both we and the client can view performance in real time 24/7.