Customer engagement in 2025: Focus on LTV and data literacy
From strategic misfocus to dataops, genAI and a renewed effort in personalisation – Medialab’s Mike Hall and Dotdigital’s Juliette Aiken give us their thoughts for the year ahead. As featured in Econsultancy. Just as the past couple of years have seen many brands, including pureplay digital businesses, seek a balance between their brand and performance […]
A Day in the Life of Maddy: Mastering Internal Movements with Purpose
Our Account Director, Maddy Buchanan, recently made a significant internal move within the company, having started in the Enabler team in 2020, Maddy officially moved to one of our client teams last May. With a personality as vibrant as her wardrobe and a well-thought-out transition plan, Maddy has perfectly settled into her role. Whether she’s […]
A Day in the Life of Jane Power: Navigating Independent vs. Big Network Agencies
Jane Power is one of a number of new additions to the Medialab team in 2024, joining as a Client Managing Director in June. With experience across both independent and big network agencies, we first asked Jane what sets independent apart from network agencies. Jane summarised the key differences in three Ps – proximity, pace, […]
Together We Stand: Diary of a Dyslexic CEO
THE MORE WE TALK, LEARN, UNDERSTAND; THE MORE WE OVERCOME. The 7-13th of October marks Dyslexia Awareness Week; this year’s theme is ‘What’s Your Story?’. With 10% of the population being dyslexic – that’s over 6.7 million stories to tell. We took this as an opportunity to host another one of our ‘Together We Stand’ […]
Our Senior Account Director, Stephen
A Day in the Life of Stephen Moore: Balancing Parenthood and a Senior Account Director Role Stephen Moore’s career at Medialab has been one of growth and development. Starting as an Account Executive, Stephen has worked his way up to his current role as Senior Account Director with expertise in client management and leading innovative […]
South Asian Heritage Month: Our Medialabbers Thoughts & Experiences
This South Asian Heritage Month, we have a wonderful opportunity to celebrate, commemorate, and educate ourselves about the rich and diverse contributions of South Asian communities to British society. The month is a tribute to the vibrant cultures, traditions, and histories that have significantly shaped our social, cultural, and economic landscape. This year’s theme, “Free […]
The LGBTQIA+ Community & Intersectionality: Thoughts from Medialab’s ‘Communities’
Here at Medialab, we’re constantly learning and adapting to continuously build an open and inclusive environment, where everyone can bring their true self to work. As part of this commitment, we have several internal groups set up, which are sometimes known as ‘Employee Resource Groups’, or ‘ERGs’ for short. At Medialab we call them ‘Communities’ […]
Medialab awarded IPA CPD Gold & Platinum accreditations
For the fifth year in a row, Medialab has been awarded Gold Accreditation from the IPA for our commitment to exceptional professional development programmes and investment in our team. This means we’ve maintained Platinum status for another year of sustained CPD excellence, by being Gold accredited for the last five years. As CEO of Medialab, […]
A Week in the Life of a Bootcamper
We’re so excited to have welcomed 13 new Bootcampers to the Medialab team recently, who have joined as part of the fifth intake of our thorough 6-week Media training scheme. Our Bootcamp scheme is designed for those eager to dive into the media industry, with no qualifications required to apply. From campaign planning and activation […]
Medialab Fills Newly Created Role of Strategy Director
As seen in Campaign Magazine. Harry Darlington has been hired in the newly-created role of strategy director at independent agency Medialab with immediate effect. Joining integration director Nick Parker, and head of planning Jess Talbot, who started in November last year, Darlington’s remit will be to lead the strategic direction of several Medialab clients, helping to […]
