Maternity Leave: embracing the journey back to work
I was so confident in my return to work from Maternity Leave that I decided to do a half-marathon the day before which, for full disclosure, was a rookie error. I had taken a year out and navigated one of the biggest life shifts that I will ever go through by having my first child. […]
Medialab Appoints New Head of Planning from IPG
As seen in Campaign Magazine. Jess Talbot is one of two new recruits Medialab has added to grow its team. Jess Talbot, former communications design director at IPG’s Initiative, has been appointed head of planning at independent media agency Medialab. Taking up a new role for the company, Talbot will report to Medialab managing director […]
Black History Month: Black at Work
Navigating the Media Industry as a Black Person Last month we were host to an inspiring panel discussion, as part of Black History Month. This panel discussion formed part of Medialab’s wider Together We Stand initiative, which is a series of events we host to centre stories, experiences and share resources aimed at educating one […]
Medialab – Making Effectiveness, EffectiveÂ
At Medialab, ‘Data driven success’ is our proud tagline. It’s on the window as Medialabbers and clients walk into our office each day, reminding us of what we’re there to deliver. Delivering effective campaigns is truly in our DNA, and this is recognised by our IPA Effectiveness accreditation. The below five pillars are just some […]
Our Analytics Manager, Ju
PRE-MORNING  Before work, I head to Pret; got to maximise on the subscription. Then I hop on the overground into work. I have the Blinkist subscription, which is a service Medialab pays for. It’s an app which holds a huge collection of non-fiction books which are condensed down to 15-minute summaries, so I’ll listen to some […]
Alzheimer’s Society Partners Up With ECB
In a first-time partnership, Alzheimer’s Society and ECB teamed up on the 3rd day of the final men’s Ashes test last Saturday to raise essential awareness of the devasting disease. Kicking off the test England’s players swapped shirts, each wearing a different player’s name on their back. An action which serves as a clear reminder […]
Our Senior AV Executive, Ollie
Ollie is Medialab’s Senior AV Executive, having joined back in August straight from his A-Levels. Ollie had previously been with Medialab in 2021 completing some work experience. Here he takes us through what a typical Thursday looks like at one of the UK’s leading independent media agencies. PRE-MORNING I am a big morning person, I’m […]
A Week in the Life of a Work Experience Student
The lovely Erin joined Medialab for a week whilst she completed her work experience during the first year of her GCSEs. We ran her through all aspects of the business, while she also worked on a mini project to present back to the team. Read on to hear what she got up to! MONDAY I […]
Our Account Director, Imogen
WHAT BROUGHT YOU TO MEDIALAB? I previously worked at a much larger agency, working with luxury fashion brands as their PPC lead. PPC, for those who may not know, is Pay-Per-Click, this is when you see an ad at the top of a Google search, it has usually been set up by someone like me. […]
Time for brands to WiseUp! and get ads right for over 55s
In February, I welcomed ITV and System1 to Medialab to present findings from their research ‘WiseUp! Getting ads right for over 55s’. The session showcased in-depth analysis of 2021’s top 1,000 ads by media spend, highlighting under-representation of over 55s, and the themes within the advertising that attract or repel over 55 viewers. That over […]