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Six Nations – Driving Success through Data

Friday, 2nd February, 2018 / Data / Events / Industry

Six Nations – Driving Success through Data     With the Six Nations about to kick off, we decided to look at the role of data in sport; its origins and how this technology is used today.   The use of data in sports in not a new phenomenon. In fact, sports were one of … Continued

2018 Trends – Data is Key

Thursday, 1st February, 2018 / Data / Industry / Media

2018 Trends – Data is key   Every January we like to sit down and discuss what we believe to be the big business trends for the coming year. This year, data and its evolution sat at the heart of our discussions, hardly surprising with GDPR coming into effect in May. At a macro level, … Continued

The Insert Lounge – now part of the Medialab Group

Saturday, 25th November, 2017 / Industry / Medialab

The Insert Lounge, the global B2B insert media sampling and swapping platform, has been acquired by Medialab Group.   The Insert Lounge, founded in 2015, provides an online platform for brands to view hundreds of different third party media advertising opportunities and then reciprocate their own media space with other members. With over 200 companies … Continued

EU Data Protection Reforms: Impact on Direct Marketing Activity

Wednesday, 2nd March, 2016 / Data / Industry

Just before Christmas, the powers that be in Brussels emerged from their coffee-fuelled bunker after 6 months of discussion to announce that the trilogue negotiations for a new General Data Protection Regulation between the Parliament, Commission and Council had concluded.