Medialab Retains IPA Effectiveness Accreditation Until 2027
We’re proud to announce that Medialab has once again been awarded the prestigious IPA Effectiveness Accreditation – a biannual recognition of agencies that place business effectiveness at the heart of their culture. As one of the original 19 agencies to receive the accreditation at its launch in 2021, we’ve successfully retained it ever since (one […]
100 Marketing Mix Models – A Milestone Worth Celebrating!
Our rapidly growing Marketing Effectiveness team have reached a new milestone in 2024, developing and delivering their 100th charity-specific marketing mix model (MMM) in a single year. This is a whopping 60% more year-on-year (and this is only one sector we cover!) This model count represents our dedication and experience in the charity space, with […]
How Laithwaites proved the case for brand building in a 55-year-old business
Article first appeared in Marketing Week, written by Niamh Carroll. After a post-pandemic slowdown in sales, Laithwaites used a regional testing approach to prove the case for brand building in a business that had been largely focused on direct selling. Very few brands have the luxury of huge budgets or decades of brand advertising to […]
