Beagle Street, the direct to consumer life insurance brand, has appointed Medialab as its full-service media partner. Beagle Street is part of the BGL Group, one of the UK’s largest consumer insurance groups that also owns comparethemarket.com. Medialab will support Beagle Street’s life insurance sales growth objectives through integrated digital and offline channels as well as providing data insight through Apollo, their proprietary marketing intelligence platform.
Following a competitive pitch process, facilitated and run by intermediary Slik, Medialab have taken over the account from incumbent Wavemaker. Medialab have an established expertise in the insurance and financial services sector, working with a number of organisations including ClearScore, Sunlife and Zopa.
Commenting on the appointment, Sarah Martin, Associate Director for Marketing at Beagle Street said, “It’s fantastic to be working with Medialab as our new partner for planning and buying. Their analytical capabilities combined with strategic expertise, impressed us throughout the process. We’ve got big plans for the next 12 months, and it’s great to have them on board.”
Julie Houghton at Slik commented, “It’s been a pleasure to work from Beagle Street’s clear brief, and throughout the process, to witness some great media ideas. Congratulations to Medialab in winning the task in a hard-fought contest, the combination of the people and the systems shone through.”
Managing Director and co-founder of Medialab, Alex Kirk, commented, “We’re delighted to have the chance to work with a team and brand whose values and ambitions are so closely aligned with our own, and see this as a brilliant opportunity for Medialab and the team to share our sector expertise and data driven approach to performance marketing with an exciting organisation that are disrupting the insurance space. We are all keen to begin our journey with Beagle Street and support them in delivering their growth objectives over the coming years.”