Medialab announces media partnership with Bamboo Clothing

By March 12, 2019 News

We are thrilled to announce that we have been appointed by Bamboo Clothing as their new insert media partner to support the brand’s growth strategy, and focus on increasing brand awareness of Bamboo Clothing in the UK market.

As a fast growing and successful ethical clothing firm, Bamboo Clothing is made from…you guessed it…bamboo! It’s a highly sustainable plant and is becoming an increasingly popular alternative to cotton, making it great for the environment, and for you too due to its super soft feel and UV protection properties!

We love to work for clients that we truly believe in, and who have similar ethics to us. So, when we found out that Bamboo Clothing were all about transparency, honesty, integrity and fun, we knew it would be a match made in heaven!

Gail Bentick, Bamboo Clothing said: “We knew that Medialab were the right team to work with due to their granular approach to audience insight and their knowledge of multiple media channels.”

The contract covers insert media buying, and as a data-driven agency, we were able to build upon and analyse their previous results in order to create an optimised plan, to run their inserts campaign from May.