Alzheimer’s Society, the UK’s leading dementia charity, has re-appointed Medialab as its consolidated data marketing partner responsible for planning, managing & optimising its annual media budget across fundraising, including the delivery of the charity’s signature Memory Walk fundraising campaign across TV, Radio and performance Digital during July and August. 

The consolidation of all fundraising media responsibilities into Medialab marks a significant development in a long-standing partnership that will help enable Alzheimer’s Society to campaign for change, fund research and support people living with dementia today. The appointment builds on a strong year of growth for Medialab, and continues the momentum of significant new client partnerships, including RNLI, Sunlife, and Battersea Cats & Dogs Home.

Commenting on the partnership, Alex Hyde-Smith, Director of Fundraising, Alzheimer’s Society, said, “We’re delighted to continue our excellent relationship with Medialab. Never has it been more important to support people affected by dementia, worst hit by coronavirus, and our continued partnership will help us ensure all our campaigns do this as effectively as possible.”

Marcus Orme, Founder and CEO Medialab, “It’s fantastic to be working with Alzheimer’s Society again; it’s an organization and cause that means an awful lot to us both professionally and personally. Our aim is to carry forwards our previous successes and to continue building on a relationship that is founded on data and insights, innovation and trust. Alzheimer’s Society is an organisation that we are very proud to be partnered and affiliated with – I know I speak for the wider Medialab team when I say we are incredibly excited to embark on what will only be a positive journey together”.