Our Business Director, Felicity


Having just celebrated her 10th year Medialab anniversary, Felicity is a great example of someone who has risen through the company ranks. After studying Marketing at the University of Portsmouth, she moved to London and began life at Medialab as a Marketing & Media Assistant, before ending up as Business Director running a group of key clients.


I’m out the door by 7am and on the train to Charing Cross before squeezing into a tube. I’ll have a quick check on Instagram and my emails and then stick on my new favourite podcast “SMA” by Rosie and Chris Ramsey … this always puts me in a positive mood to start the day.


A good cuppa is my go-to hot drink but I’ll treat myself occasionally to a Benugo coffee on my way in! Tea gets me through the day and it’s not unusual for me to have six or so! It’s become a way for me to get up, have a walk around and spend 5 minutes away from my desk.


I like to have an hour or so before the hustle and bustle of the day starts. First things first, I’ll be checking performance figures in Apollo – ensuring that topline all our campaigns are tracking against target. It’s updated daily, so I’m looking at how campaigns have done over the last 24 hours across a range of metrics. After that, I’ll dive into emails.

I would say that there is no typical day, as my role is very varied, however, I do try to structure my day, making sure I’m prepared for the day, week and any upcoming meetings; ensuring the relevant team members are briefed and prepped. My role is demanding, with new challenges arising daily but I think that’s what has kept it exciting for 10 years – no one day has been the same and I now manage a team of 8 which is really rewarding.


I try to stay as focused as possible on my urgent and daily to dos however, more often than not, the mornings disappear in the blink of an eye. My accounts are a mixture of commercial and charity, which is a real asset to my team as there are learnings to take and apply across both sectors. For example, we are able to use learnings on audience behaviours within the subscription model from a DTC brand, and translate this over to a charity Regular Giving proposition.


New Year, new me and all that. Sadly, I’m fully on board, and it’s been salads from Vital Ingredient (not a PR, just close to the office and healthy!) for the past couple of weeks. Our offices are in Soho, so it’s also a good excuse to get away from the desk for some ‘fresh’ air and go for a walk while trying my best not to get tempted to pop in to Topshop or Zara!


Feeling refreshed and refuelled, I’ll get back to client work. For example, recently we ran prime cover wrap space within the Saturday Telegraph, and the Saturday Times magazines for The National Trust’s  125th year anniversary. I was really proud to be involved in this celebration work, having worked on National Trust account for 6 years. Finally seeing the work come to fruition over the weekend was an amazing moment – one I proudly shared with my family! It was a long process of negotiations, creative meetings with Wieden & Kennedy for continual check ins to ensure the creative was on track and working through the National Trust to ensure everything was perfect! It’s been an exciting start to 2020!


Time for tea number 5. And with that, a check in with the team on their day. I usually have a client call or two in the afternoon and have my weekly catch up with my senior team members on  a Tuesday and then catch up with the days emails, and at the back of mind thinking about what I need to plan for the evening’s dinner!


I’ll aim for a 5.30pm finish as often a I can. I’m part of a Netball team, with training on a Tuesday so I’ll head straight home for a quick turn around and jump in the car for training at 8pm! I love the escapism and competitiveness I get from playing netball and is something I have incorporated into my life since I started playing in year 5 at school… I have made some of my best friends playing the sport too!

And if you weren’t at Medialab, what would you be doing?

Probably a wedding or events planner. I’ve been married for two years and still really miss planning it!

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