Our Account Executive, Ummiya


Ummiya joined Medialab last year from our Bootcamp training scheme, and she has since gone on to work full-time as an Account Executive working with clients such as Guide Dogs, Direct Wines and Ethiopiaid.


I usually wake up at 6am to get ready before catching the Bakerloo line into work which will get me there at 8.40am. Before our morning meeting I’ll set out my to-do list so I can get a clear idea of the day/week ahead. During our morning team meeting we’ll then go through and share our tasks so that everyone is on the same page.

The start of the week, yesterday, we ran through performance for campaigns and suggested ways the clients can optimise their campaigns further. As our team’s Apollo ‘Champion’, Apollo being our marketing intelligence platform, I’m responsible for working closely with the Apollo team to setup campaign visualisation that our client partners can look at, to understand how the optimisations we’ve activated are performing. It’s great for everyone, from both our side and the clients, because it means that we are all looking at the same information, in real-time.


I’ll usually head out for lunch with some of the Bootcampers I started Medialab with, and we’ll probably end up at Pret as it’s a staple. Bootcamp was a nice transition into full-time work because we had ‘trainers’, who were specialists within the company, that taught us about their specific areas of expertise, like PPC, TV, Digital. It was helpful because this training and that interaction helped us understand all that Medialab offers and helped us get to know different teams. It was daunting starting a new job in this industry, but this introduction really eased us in. As part of our training programme, we would get given tasks in breakout groups which were theory based, before eventually transitioning into our client teams where we’d complete those tasks practically. That is massively rewarding, putting what I’ve learnt into practise in a real-world environment, and being able to see the results with the team through Apollo.


Briefly after lunch I’ll check in with Ben, he was my Bootcamp ‘buddy’. Everyone completing Bootcamp was assigned a buddy- someone outside of their team they can chat to or ask questions. I’ve continued chatting to him as we get on well, but he does like to check in to see how I’ve settled into Medialab as I’ve been here coming up to a year now. It’s gone very quickly, in a good way! I know that we are in the middle of hiring for this year’s intake of 2022 Bootcampers, so I’m excited to see the next group to join the team! He’ll still answer any questions I have which is always appreciated and makes sure I’m managing to keep on top of everything.

This afternoon I’m back to focusing on my professional development. For instance, all the Bootcampers are now working toward our IPA Foundation Certificate, so the afternoon is predominantly revising as the exam approaches, feels like I’m back at school ahaha.

In the late afternoon, my manager and I will have our weekly 121 and see how I’m getting on with my assigned tasks as well as just a general catch-up. This usually involves a walk around the block or a walk to, yes you guessed it, Pret.


Every Tuesday my best friend and I, who also works in central London will meet up for dinner, I think tonight we’re going to Nando’s, which is always something to look forward to!

If you weren’t at Medialab, what would you be doing?

Maybe something in UI design.

2022 Marketing Bootcamp Scheme Applications – https://www.linkedin.com/jobs/view/3080466143/

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