Maximising Effectiveness for Charities: A Guide to Marketing Mix Modelling
Maximising Effectiveness for Charities: A Guide to Marketing Mix Modelling. Marketing Mix Modelling (also known as MMM or econometrics) is a set of statistical analysis techniques applied to marketing or sales data to estimate the impact of various marketing activities. Or, as our clients put it – “it’s like seeing your marketing plan in 3D […]
