Key Highlights from Medialab’s Q2 Charity Sector Insights Report
To ensure our charity clients remain informed and up-to-date with industry trends, the Medialab data science team has been producing a quarterly Charity Sector Insights Report since Q4 2021 – highlighting key trends and insights across the sector, alongside top-level implications and recommendations. Our Q2 2024 research is now live. For more information, get in […]
Medialab Data Works: How Data-Driven Linear TV Triumphed During the Euros
As the nation recovered from the Euros 2024 final, Medialab analysed the TV data behind the tournament. Here, we reflect on whether the tournament proved successful for advertisers and ITV, or if it mirrored the disappointment felt by England fans during the final weekend. This was the second successive Euros final that England reached, making […]
South Asian Heritage Month: Our Medialabbers Thoughts & Experiences
This South Asian Heritage Month, we have a wonderful opportunity to celebrate, commemorate, and educate ourselves about the rich and diverse contributions of South Asian communities to British society. The month is a tribute to the vibrant cultures, traditions, and histories that have significantly shaped our social, cultural, and economic landscape. This year’s theme, “Free […]
Maximising Effectiveness for Charities: A Guide to Marketing Mix Modelling
Maximising Effectiveness for Charities: A Guide to Marketing Mix Modelling. Marketing Mix Modelling (also known as MMM or econometrics) is a set of statistical analysis techniques applied to marketing or sales data to estimate the impact of various marketing activities. Or, as our clients put it – “it’s like seeing your marketing plan in 3D […]
Medialab Data Works: Who are the ‘Storm-Weatherers’?
Have you ever heard of a ‘Storm-Weatherer’? Medialab presents the first edition of ‘Data Works’ – as our Strategy and Integration Director, Nick Parker, shares his insights on ‘Storm-Weatherers’ – the 40% of Britons who didn’t cut their outgoings, despite the recent cost-of-living crisis – based on data shared by YouGov. But who are the […]