Google Marketing Live 2024: Everything you need to know

This week, I attended Google Marketing Live, an event which showcased Google’s newest Ads innovations. Google Marketing Live 2024 saw over 30 new products and feature announcements across the Google Product Stack – Performance Max, Search, Demand Gen, YouTube and Measurement. Here is a quick summary of everything you need to know:   Performance Max […]

A Week in the Life of a Bootcamper

We’re so excited to have welcomed 13 new Bootcampers to the Medialab team recently, who have joined as part of the fifth intake of our thorough 6-week Media training scheme. Our Bootcamp scheme is designed for those eager to dive into the media industry, with no qualifications required to apply. From campaign planning and activation […]

Find a Fresh Escape with National Trust’s New Brand Campaign, “Space to Feel”

This week, National Trust launched its new brand campaign, “Space to Feel,” a campaign crafted to echo the charity’s commitment to creating spaces where everyone can escape and find emotional release. The campaign targets young, urban audiences, promoting the National Trust as a welcoming space, away from busy city life. Here at Medialab, we’ve worked […]

Championing Mental Health: How Medialab Group Leads by Example

This Mental Health Awareness Week, I am proud to share that Medialab have attained the IPA People First Promise badge of honour. This is a new accolade from the IPA recognising  companies that are actively investing in, and engaging with, the mental health and wellbeing of their people. At Medialab we’ve always focused heavily on […]

Key Highlights from Medialab’s Q1 Charity Knowledge Share

To help keep our charity clients informed and regularly updated on the industry trends that impact their investment decisions, since Q4 2021 the Medialab data science team has been creating a quarterly Charity Landscape Knowledge pack. This features key trends and learnings across the sector, as well as topline implications/recommendations. Our Q1 2024 research is […]