New media partnership with AllClear
We are excited to announce that we are working with AllClear to drive awareness, improve customer acquisition and retention and further build their brand profile in the specialist Medical Travel Insurance sector. Our planning, strategy and data driven media campaigns will run across TV, National Press and potentially other offline channels in the UK. Founded […]
Medialab is Committed to Real Living Wage
Medialab has been accredited as a Living Wage Employer. Our Living Wage commitment sees everyone working at Medialab receive a minimum hourly wage of £9.00 in the UK or £10.55 in London. Both rates are significantly higher than the government minimum for over 25s, which currently stands at £7.83 per hour. In London, nearly a […]
ITV launch new Addressable Advertising Platform
The UK’s biggest commercial broadcaster, ITV announced last week that they will soon be launching a new programmatic advertising platform. The news comes after ITV signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. […]