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MediaLab News: Items from date 2012-02-03 (1 - 2 of about 2) (xml) (Feedlist)

DMI Online (03.02.2012 13:13h): Which way will the cookie crumble come May 2012?

The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office ICO has powers to penalise non-compliant companies after May. Although he believes the legislation to be over-protective, Jonathan Erwin looks at new ways of tracking consumer behaviour and urges companies to show customers the positive benefits of doing so. Moves to control the way internet browsing habits are monitored and used to direct online advertising campaigns are set to have a major impact on ... [Link] [Cache]

DMI Online (03.02.2012 12:07h): Financial-product customers prefer to obtain marketing information online, new research shows

Paul Seabrook pictured examines the latest fast.MAP survey results. Websites – whether independent, comparison or brand-owned – together continue to be people’s main financial service research routes, each used by around three out of ten consumers, according to new research. Also revealed are people’s main reasons for selecting the financial brands they use – they include the priority of an easy-to navigate website, personal recommendations and a high-street presence. The results are from the latest fast.MAP/UK DMA Financial Services Tracking Study. The good news for marketers is that slightly fewer people – 39 per cent; down from 41 per cent ... [Link] [Cache]

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A great way to start The Week – List Launch 30.04.2012

April 30th, 2012

MediaLab are proud to announce exclusive management of The Week magazine subscribers – one of the most consistently responsive files available on the market.

The Week is a hugely popular current affairs magazine with 50K subscribers opted in for 3rd party rental – it’s a concise digest to the week’s news, produced in a witty, informative and easy to read format, attracting an affluent, educated and socially-aware audience.

To view this promo in full please click here

MediaLab News: Items from date 2012-02-03 (1 - 2 of about 2) (xml) (Feedlist)

DMI Online (03.02.2012 13:13h): Which way will the cookie crumble come May 2012?

The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office ICO has powers to penalise non-compliant companies after May. Although he believes the legislation to be over-protective, Jonathan Erwin looks at new ways of tracking consumer behaviour and urges companies to show customers the positive benefits of doing so. Moves to control the way internet browsing habits are monitored and used to direct online advertising campaigns are set to have a major impact on ... [Link] [Cache]

DMI Online (03.02.2012 12:07h): Financial-product customers prefer to obtain marketing information online, new research shows

Paul Seabrook pictured examines the latest fast.MAP survey results. Websites – whether independent, comparison or brand-owned – together continue to be people’s main financial service research routes, each used by around three out of ten consumers, according to new research. Also revealed are people’s main reasons for selecting the financial brands they use – they include the priority of an easy-to navigate website, personal recommendations and a high-street presence. The results are from the latest fast.MAP/UK DMA Financial Services Tracking Study. The good news for marketers is that slightly fewer people – 39 per cent; down from 41 per cent ... [Link] [Cache]

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Archive:  Earlier 1.2.2012  2.2.2012  3.2.2012  6.2.2012  7.2.2012  8.2.2012  9.2.2012  15.2.2012  16.2.2012  17.2.2012  21.2.2012  22.2.2012  23.2.2012  24.2.2012  27.2.2012  28.2.2012  29.2.2012   Later

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MediaLab Bulletin No.307

April 30th, 2012

Take a closer look at our bid TV and Ideal World Insert and postal opportunities – bid Shopping has just under 250,000 0-12 month postal addresses and up to 500,000 insert’s into product despatch every month. Ideal World have 112,000 0-6 month buyers and 280,000 inserts into product despatch every month.

Also in this weeks’ bulletin, an interesting DM article, ADLIB and Internet World and the 30th anniversary of ZX Spectrum.

To read MediaLab Bulletin No307 please click here

MediaLab News: Items from date 2012-02-03 (1 - 2 of about 2) (xml) (Feedlist)

DMI Online (03.02.2012 13:13h): Which way will the cookie crumble come May 2012?

The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office ICO has powers to penalise non-compliant companies after May. Although he believes the legislation to be over-protective, Jonathan Erwin looks at new ways of tracking consumer behaviour and urges companies to show customers the positive benefits of doing so. Moves to control the way internet browsing habits are monitored and used to direct online advertising campaigns are set to have a major impact on ... [Link] [Cache]

DMI Online (03.02.2012 12:07h): Financial-product customers prefer to obtain marketing information online, new research shows

Paul Seabrook pictured examines the latest fast.MAP survey results. Websites – whether independent, comparison or brand-owned – together continue to be people’s main financial service research routes, each used by around three out of ten consumers, according to new research. Also revealed are people’s main reasons for selecting the financial brands they use – they include the priority of an easy-to navigate website, personal recommendations and a high-street presence. The results are from the latest fast.MAP/UK DMA Financial Services Tracking Study. The good news for marketers is that slightly fewer people – 39 per cent; down from 41 per cent ... [Link] [Cache]

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Archive:  Earlier 1.2.2012  2.2.2012  3.2.2012  6.2.2012  7.2.2012  8.2.2012  9.2.2012  15.2.2012  16.2.2012  17.2.2012  21.2.2012  22.2.2012  23.2.2012  24.2.2012  27.2.2012  28.2.2012  29.2.2012   Later

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MediaLab Bulletin No.306

April 30th, 2012

Coopers of Stortford sell ‘function-led’ products meaning that the 110,000 0-12 month names available for 3rd party rental are a great fit for any grey-market charity, travel or health product related campaigns.

Also this week, read an interesting article about DM spend in 2011, a thank you to DLG and see who won the Grand National office sweepstake.

To View MediaLab Bulletin No 306 please click here

MediaLab News: Items from date 2012-02-03 (1 - 2 of about 2) (xml) (Feedlist)

DMI Online (03.02.2012 13:13h): Which way will the cookie crumble come May 2012?

The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office ICO has powers to penalise non-compliant companies after May. Although he believes the legislation to be over-protective, Jonathan Erwin looks at new ways of tracking consumer behaviour and urges companies to show customers the positive benefits of doing so. Moves to control the way internet browsing habits are monitored and used to direct online advertising campaigns are set to have a major impact on ... [Link] [Cache]

DMI Online (03.02.2012 12:07h): Financial-product customers prefer to obtain marketing information online, new research shows

Paul Seabrook pictured examines the latest fast.MAP survey results. Websites – whether independent, comparison or brand-owned – together continue to be people’s main financial service research routes, each used by around three out of ten consumers, according to new research. Also revealed are people’s main reasons for selecting the financial brands they use – they include the priority of an easy-to navigate website, personal recommendations and a high-street presence. The results are from the latest fast.MAP/UK DMA Financial Services Tracking Study. The good news for marketers is that slightly fewer people – 39 per cent; down from 41 per cent ... [Link] [Cache]

Item (1 - 2 of about 2)

 

Archive:  Earlier 1.2.2012  2.2.2012  3.2.2012  6.2.2012  7.2.2012  8.2.2012  9.2.2012  15.2.2012  16.2.2012  17.2.2012  21.2.2012  22.2.2012  23.2.2012  24.2.2012  27.2.2012  28.2.2012  29.2.2012   Later

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