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DMI Online (18.05.2012 09:00h): Lions add to their Asian tiger
Lions Festivals, organiser of the Cannes Lions International Festival of Creativity, has announced it is extending its joint venture with Haymarket Media. The partnership currently runs Spikes Asia Festival of Creativity and the Asian Marketing Effectiveness Festival AMEs and will now also include the Digital Media Awards for Asia. The 2012 Digital Marketing Awards will take place in November in Beijing, China, and will become a two-day festival. Terry Savage, chairman of Lions Festivals, said: “With the incredible growth in Asia we are delighted to build on our partnership between Haymarket Media Asia and Lions Festivals, to deliver a world-class ... [Link] [Cache]
DMI Online (17.05.2012 09:00h): Enter the world of shopping
Adam Stewart pictured charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community. Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail across 17 of the largest EU markets in western Europe will hit €114 billion by 2014 and that 190 million Europeans will shop online by 2014 up from 141 million today . Fuelling this growing marketplace is global broadband penetration, increasingly sophisticated online ... [Link] [Cache]
DMI Online (17.05.2012 08:05h): USA DMA leader resigns
The USA DMA has announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye. To help with the transition, Kimmel will continue as President Emeritus of the DMA and will serve in a senior advisory capacity. DMA executive vice-president of Washington Operations, Linda Woolley, will become the organisation’s acting president and CEO. Linda Woolley has been the head of the DMA’s Washington DC office and advocacy programmes since joining the organisation in 2008. Woolley is a recognised leader in Washington DC and the direct marketing industry with a background that includes more than 30 years of extensive ... [Link] [Cache]
DMI Online (16.05.2012 12:08h): McKinsey & Company to speak at IDM B2B Conference in London next week
The Institute of Direct and Digital Marketing IDM has announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on Thursday May 24. McKinsey’s session, Find Big Growth in Big Data, will share global perspectives on how to make sense of the phenomenal amount and type of customer data now available, and use it to capture marketing and sales opportunities. The session will also report on findings from newly published book: Sales Growth: Five Proven Strategies from the World’s Sales Leaders. Debbie Williams, IDM B2B Council chairman and chairman ... [Link] [Cache]
DMI Online (15.05.2012 14:06h): Creator of Twitter named Cannes Lions’ Media Person of the Year
This year, organisers of the major Cannes Lions awards are honouring Jack Dorsey pictured – creator, co-founder and Executive Chairman of Twitter and the co-founder/CEO of Square. The Cannes Lions International Festival of Creativity is the world’s largest celebration of creativity in communications. Each year, it presents the Media Person of the Year Award to a prominent personality who is an influential figure in the development of today’s media landscape. Originally from St Louis in Missouri, USA, Jack Dorsey’s early fascination for mass-transit and how cities function led him to New York’s Manhattan and programming real-time messaging systems for couriers, ... [Link] [Cache]
DMI Online (15.05.2012 13:43h): UK DMA and IAB team up to provide email marketing privacy guidance
A ‘how to’ guide has been published to help email marketers working towards compliance with the revised EU ePrivacy Directive. The UK Direct Marketing Association DMA and the Internet Advertising Bureau IAB have collaborated on the guide, which establishes the principle of transparent communication when informing consumers about the kind of technologies used in email campaigns to monitor response rates. The DMA and IAB guidance covers approaches to clearly explain to consumers how their data will be used if they agree to receive emails and sets out good practice guidelines on what constitutes acceptable use of cookies and other technologies. ... [Link] [Cache]
DMI Online (15.05.2012 13:25h): Did you know…… fascinating Facebook facts from Socialbakers ahead of the IPO
Facebook is critical in helping brands build momentum in emerging markets, new data from social media analytics provider Socialbakers reveals. Just days before the most-anticipated initial public offering in history, Socialbakers proves just how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets. With 901 million members, if Facebook were a country it would have the third largest population in the world Facebook has more ‘members’ than there are people in Europe – nearly 400 million more, based on Eurostat census information Mirroring global investment trends to BRIC countries, ... [Link] [Cache]
DMI Online (15.05.2012 09:00h): Don’t forget the footie in a summer of great UK marketing opportunities
Philip Penlington pictured says it’s not just the Queen’s Jubilee and the Olympics which marketers should be leveraging. In the UK currently, now is the quiet before the storm of a summer of great events which will take over media and public interest very soon: the Queen’s Diamond Jubilee, the Euro 2012 football tournament with both England and the Republic of Ireland featuring – and the Olympics, which we can’t forget even if we try. Despite coming last in this sequence chronologically, the London Olympics is, not surprisingly, generating greater awareness and interest than the others – so far. That ... [Link] [Cache]
DMI Online (14.05.2012 15:31h): Former US President Bill Clinton to speak at Cannes Lions
President Bill Clinton will address delegates at the 59th Cannes Lions International Festival of Creativity in France next month. To celebrate the tenth anniversary of the foundation of Grupo ABC, the largest communications group in Latin America, he will take to the stage in the Palais des Festivals in Cannes on Thursday evening, June 21, and deliver a keynote speech titled, How Advertising Can Help Build a Better World. President Clinton established the William J Clinton Foundation with the mission to improve global health, strengthen economies, promote healthier childhoods and protect the environment by fostering partnerships among governments, businesses, nongovernmental ... [Link] [Cache]
DMI Online (11.05.2012 15:11h): £60,000 data marketing bursary opens to UK charities
UK-based data marketing company, The REaD Group, has announced the launch of the second Charity Data Bursary. Committed to helping marketers working in the voluntary sector to maximise their fundraising revenue, the total bursary fund of £60,000 will be split into two individual awards to appeal to both large and smaller charities. Charities with annual income of £10 million or more – bursary value £50,000 Charities with an annual income of less than £10 million – bursary value £10,000 For more information and to enter, applicants should visit the The REaD Group’s dedicated charity page, here. Judging criteria: Quality of ... [Link] [Cache]
DMI Online (09.05.2012 12:48h): Direct mail hits home in Estonia
Estonia Post reports that its direct mail sales have grown 19 per cent compared to 2010 – and consumer survey shows that a third of Estonians now make a purchase decision based on direct mailers. The Estonian advertising market as a whole grew by 9.4 per cent last year. Toomas Türk, head of the Infologistics Division, said: “The total direct marketing revenue in 2011 was €6.6m – 8.5 per cent of the whole advertising market. Estonian Post’s targeted direct mail volumes grew by 60 per cent in the first quarter of 2012 – growth reached 104 per cent compared to ... [Link] [Cache]
DMI Online (09.05.2012 12:48h): Breathing new life into the corporate website
Russell Loarridge pictured tells how to bridge your website and the social networks to power a modern marketing strategy. Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools. As social media evolves, so too should the corporate website. It’s no longer just about engaging with consumers on other sites across the web; organisations today need to maximise social media to better engage with customers and create brand advocates and then, in turn, direct that traffic to their own corporate site. ... [Link] [Cache]
DMI Online (09.05.2012 12:48h): Add video to boost site visits, says study
The use of video content in ads increases engagement and positively affects the brand, a study by MediaMind shows. It analysed 24,000 creatives with more than 12 billion impressions served in the US between July and December 2011. The results showed that users exposed to rich media ads are three times more likely to end up on the relevant website to seek more information or complete a purchase than those viewing standard banner ads. Rich media lifted site visit figures by a factor of 2.8 over traditional banner ads and consumers exposed to rich media with video were 5.6 times ... [Link] [Cache]
DMI Online (09.05.2012 12:48h): Brazil: web ads increase
The growing number of Internet users in Brazil and the increasing time they spend online continues to attract investment in online advertising. According to 2012 statistics from IBOPE Nielsen Online, the number of advertisers in the South American country using online display ads increased nearly 40 per cent, year-on-year. The total number of online campaigns grew by 39 per cent. Brazil’s 47.5 million active Internet users spent more than an average 49 hours browsing the web last year – and it is predicted that total users will reach 103 million in 2016. [Link] [Cache]
DMI Online (09.05.2012 12:48h): US sees fewer hiring freezes
Employment for marketers in the USA is stabilising, according to the latest Bernhart Associates Digital and Direct Marketing Quarterly Hiring Survey shows. After a big spike in first-quarter hiring, employers plan to hold firm on staffing in Q2 of 2012. Jerry Bernhart, major direct and digital marketing recruiter and principal of Bernhart Associates Executive Search, LLC – which conducts the widely tracked quarterly hiring survey – said: “The good news is that the downward trend continues in hiring freezes and staff cuts and, in some categories, layoffs are at an all time low. But we’re not seeing improvement in the ... [Link] [Cache]
DMI Online (09.05.2012 11:50h): Charities ‘suffer from poor data’
Poor data management and too much contact with supporters is affecting charitable donations. That’s the finding of a study for data asset management specialist The REaD Group, which was looking for ways for charities to increase their fundraising. Consumer perception of how charities market their services and the way they use and manage supporter data has changed and there is a decline in supporter donations. The research indicates that 53 per cent of UK adults would stop donating to a charity if it contacted them too frequently and 47 per cent would cease donations to a charity that sent them ... [Link] [Cache]
DMI Online (09.05.2012 10:56h): 2012 CLIO Awards: winners announced
The winners of the 2012 CLIO Awards, one of the world’s most recognised awards competitions honouring excellence in advertising, design and communications, have been announced by organisers Prometheus Global Media. The international competition received morre than 11,000 submissions from countries around the world, including Vietnam, Brazil and Saudi Arabia. Recipients of Grand, Gold, Silver and Bronze CLIO statues were named in 11 different media such as Film, Interactive and Print. The complete list of 2012 CLIO Award winners in all categories is now available here. Winning agencies receiving the coveted Grand CLIO Awards this year include Japan’s Projector, Tunisia’s Memac ... [Link] [Cache]
DMI Online (09.05.2012 10:25h): Product of the Year Awards 2013: now open for entries
Entry has opened for the 2013 Product of the Year Awards – the largest consumer survey of its type, awarding the most innovative FMCG products each year. Recipients of the seal of approval pictured can expect direct sales increases as a result of their win, without having to rely on heavy discounting, organisers report. Established 25 years ago in France, the initiative is currently operating in 32 countries around the world . . . and growing – new countries now taking part include the USA, India, Brazil, South Africa, New Zealand and Australia. It has been running in the UK ... [Link] [Cache]
DMI Online (08.05.2012 11:11h): Pan-European door drop census published
The European Letterbox Marketing Association ELMA has published the first pan-European census of door drop media, covering 20 markets. The research found that the door drop market in Europe was estimated at 108 billion items in 2010, worth an estimated €3.8bn of media spend. Where comparative data exists, the research found that the market volume had increased by 0.5 per cent and spend by 1.5 per cent, compared to 2009. In the previous year, there was an overall decline in volume as a result of the start of the recession, but the sector quickly rebounded as a result of predominantly ... [Link] [Cache]
DMI Online (08.05.2012 10:43h): Confidence returning in Chinese economy
Despite a steady fall in the rate of Chinese economic growth over the past two years, official GDP statistics continue to suggest current growth of more than eight per cent. Based on both private sector surveys IPSOS and Nielsen and official consumer confidence polls, six out of the seven most recent assessments of consumer views suggest continuing confidence in the Chinese economy. World Economics – an organisation producing analysis and insight into the global economy – says this is consistent with the latest retail sales data, which shows that Chinese consumers’ expenditure continues to increase at a rapid rate. Both ... [Link] [Cache]
DMI Online (04.05.2012 12:38h): Getting the most from cross- and up-sell programmes
Kara Trivunovic pictured tells how good use of email can drive profits Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business. Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a lot less than acquiring new ones. But many are still squandering the opportunities afforded them by their own email lists. Email cross-sell and up-sell programmes allow marketers to drive more profitable behaviour from the customers and prospects they know best. What is cross-sell ... [Link] [Cache]
DMI Online (03.05.2012 09:00h): British firms bid to retain ‘promiscuous’ customers during tough times
With the economic slowdown dragging on, new research shows that companies have made greater efforts to retain customers and stop them shopping around for the cheapest deals. Retail loyalty specialist GI Insight has found that, over the past few years, companies have increased focus on their customer retention and relationship management strategies, with 74 per cent of 1,000 consumers surveyed feeling firms are offering better and more individual services and rewards. A further 68 per cent credit a loyalty scheme for keeping them purchasing from at least one company during the recession, suggesting firms are continuing to focus on the ... [Link] [Cache]
DMI Online (02.05.2012 13:33h): Teradata to acquire eCircle
Munich-headquartered digital marketing technology provider eCircle has announced it is being acquired by Teradata, a global analytic data solutions company, and Aprimo – a Teradata company and a leader in integrated marketing management software. The company says the combination of Teradata’s analytical capabilities, Aprimo’s integrated marketing expertise and eCircle’s cloud-based digital messaging solution will enable marketers worldwide to create integrated customer experiences across online and offline channels that leverage ‘big data’ insights to grow existing customers, attract new customers and increase revenues. Digital marketers will also have the option to leverage the eCircle solution as a standalone offering. The addition ... [Link] [Cache]
DMI Online (02.05.2012 11:38h): Understand deliverability as ISP rules shift – or lose sales
Marketers who fail to get to grips with Internet Service Providers’ ISP new spam-blocking filters are at serious risk of failing to deliver emails to the inboxes of consumers. And the knock-on effect is they may lose business for their clients. The warning comes from Guy Hanson pictured of the UK Direct Marketing Association’s Email Marketing Council EMC . Speaking at the publication launch of the UK DMA’s new white paper on email deliverability last month, Hanson urged marketers to be more aware of the challenges. He said: “Marketers need to understand how ISPs and spam filters are significantly changing ... [Link] [Cache]
DMI Online (02.05.2012 11:19h): Talk Back: Have we forgotten how to serve?
Columnist Ian Hughes says good service – which used to mark out a good company from a bad one – is now a dying art. As I write this, the front page of USA Today announces something that I told you, my loyal readers, nearly six years ago – that supermarkets are beginning to trust their customers; there are more and more self check-out tills being installed in stores all over the USA and the UK. The fundamental principal that sits behind this is easy: If you trust your customers, they can just check themselves out, rather than paying people ... [Link] [Cache]
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