Database management, data profiling analysis and data extraction

DataLab was established because the founders of MediaLab Group felt that, after years of experience, the standard available from existing companies who providing marketing data services could be bettered.

As a result we have an intrinsic understanding of the value that your data holds in terms of helping you understand your customers and prospects better as well as the critical importance of quality, clean data to the success of a DM campaign. We transfer this same understanding, knowledge and quality awareness to our customer targeting activities and to all our Media Planning operations.

In 2012, our DataLab offering was further enhanced when we purchased a majority share of Intelligent Data Ltd, the data services bureau based in Portsmouth with whom we have worked alongside for a number of years.

As a result, we are now able to combine further technical excellence and direct marketing knowledge along with our well-known ability to deliver fantastic customer service.

Our services include:

Database Management
Data Cleansing / Data Cleaning
Data Analysis & Insight
Profiling
E-append

For further information about DataLab, please contact Glyn Franklin on 02392 77 99 55.