5 Data Driven Tips to Help Supercharge Your Charity
Charities boast portfolios that are more diverse than almost any other kind of organisation, with creative content portraying an array of powerful emotions aimed at delivering short and long-term impact. But how do charities get the balance right? Our Head of Charity, Alf Cowan, shares his ‘5 Data Driven Tips To Help Supercharge Your Charity […]
Happy 200th Birthday to the RNLI – a Blog Which Might Just Save Your Life.
Back in 2020 I was told that we had the opportunity to work with the RNLI. They had very ambitious growth plans. It’s worth remembering that during this time it was also illegal to walk around outside for longer than 15 minutes, so the thought of working with one the UK’s most cherished charities and […]
Medialab Appoints New Head of Charity
As seen in NewDigitalAge. Independent media agency and charity specialist, Medialab, has promoted Alf Cowan to the newly created role of Head of Charity. Cowan joined Medialab 8 years ago as a charity specialist, bringing his wealth of experience from his time in-house at Friends of the Earth and leading fundraising acquisition at Shelter. Alf […]
Medialab Wins Save the Children UK’s Media Account
As seen in Campaign Magazine. Independent media agency Medialab has picked up the planning and buying account for Save the Children UK following a competitive review managed by The Aperto Partnership. EssenceMediacom North was the incumbent on the account, having won it in 2019 following a five-month pitch process when the charity consolidated its accounts […]
Marketing and Fundraising: Harnessing the Two Speeds of Charity Growth
A misperception of charity activity is that fundraisers and marketers are addressing different goals. This is not the case. They might work in different ways, but both exist to build a stronger cause and drive charity income. Fundraising works at a faster speed, and marketing more slowly. Fundraising effects are biased to income first then […]
Alzheimer’s Society Launches Dementia Action Week
Today, Alzheimer’s Society launches the campaign for Dementia Action Week (DAW) 2022. At the heart of the campaign is a simple human truth: that rapid forgetfulness is not a sign of getting old, it’s a sign of getting ill. Dementia & Alzheimer’s Disease are the leading causes of death in the UK. And yet very […]
Spring has sprung with #Blossomwatch
As the beginning of Spring emerges, Medialab have recently supported their partners National Trust in launching #Blossomwatch, a campaign designed to encourage people to get out and enjoy the blossom whilst it lasts, and share those moments as they do. Marking the beginning of Spring, the multi-channel brand campaign features across TV, print, paid social […]
Diabetes UK Launch Brand Campaign, This is Diabetes
Living with diabetes is complicated and different for everyone. This bold new campaign shows the world what it’s really like, through the stories of people who live with diabetes day in, day out. In the campaign, you’ll hear from Liz, Jon, Kaajal, Gina, Snita, and five-year-old Libby and her parents, as they talk about what […]
WWF-UK Appoint Medialab as its Events & Community Fundraising Media Partner
The World Wildlife Fund (WWF), the world’s leading independent conservation organisation has appointed Medialab Group as its media partner as they look to radically rethink their approach to Events and Community Fundraising. For more than 50 years, WWF have been at the forefront of global efforts to protect wildlife and the natural world. While in […]
Mind appoints Medialab as its media partner for growth as the nation faces mental health emergency
When the pandemic struck and the nation was confined to lockdown living, none of us knew how long we would have to endure such limited, and often solitary conditions. A year on, although we might be out of the immediate medical emergency, treating the physical aspects of Covid, the mental health crisis it has perpetuated […]